This new tool, not only does it save a lot of time for the community managers but it also eliminates the possibility of human mistakes when counting the participants and it allows to pick the winners randomly and transparently.
Barcelona, Spain (PRWEB) May 10, 2017
At the same time as Instagram is seeing the most rapid growth in its history reaching 700 million users in April (while Twitter reached 328 millions), sweepstakes on brands’ profiles on this social network are increasing and becoming more and more common. The brands use contests to grow the number of followers and achieve exponential impact of their content. Even so, the low level of usability of Instagram when it comes to managing sweepstakes causes little flexibility and transparency of the execution. The launch of the new product ‘Instagram Sweepstakes' by Easypromos, worldwide leader in creation and management of contests and online promotions, eliminate these difficulties and finally give easiness, security and transparency in the management of this type of promotions. It allows to roll out sweepstakes on Instagram in a more professional way, that the requirements for participation are reviewed reliably and that the selection of the winners is random, fast and secure.
According to Easypromos CEO, Carles Bonfill, the overwhelming growth and diversification of this social network is going much faster than the technical development of Instagram itself: “The brands started using sweepstakes in their marketing strategy for Instagram a long time ago but technically, the feature wasn’t resolved. When a promotional action was a success, managing and reviewing a sweepstakes among comments on Instagram became a time-consuming and not reliable manual task. This new tool, not only does it save a lot of time for the community managers but it also eliminates the possibility of human mistakes when counting the participants and it allows to pick the winners randomly and transparently.” The platform offers the features that it already has in other types of promotions which allow the brand to publish a certificate of validity validating that the draw has been run only once, at random and without any kind of human intervention.
In their research prior to developing this new product, Easypromos has reviewed the usual dynamics that the brands apply when running promotions on Instagram. This social network is less limited than its sister network Facebook which the brands are happy about because they can ask more requirements to be able to participate in a prize draw: Not only comment on the post but also be a follower of the profiles that organize the promotion and mention several friends and this way it’s almost guaranteed that the post will be organically viral. The new app also allows these criteria to be reviewed automatically. Watch video here.
Easypromos was founded in 2010 and is leader in creation and management of digital campaigns. They build up an experience of more than 450.000 campaigns for clients from more than 114 countries and the platform is available in 30 languages. They have 2 million active users per month on average and offer 22 different types of promotions, among others sweepstakes, photo and video contests, multiple-choice tests, surveys, coupons, promotional codes, voting system, Facebook Live survey etc. The platform characterizes for being trustworthy and simple to use and is available for all social networks, it's compatible with all devices and allows independent campaign management.