Danfoss City interactive experience at Hannover Messe fair
The key part of the solution will be its integration within the larger Danfoss thought leader story, of how a traditional industrial company is using digital to transform the customer experience and entangle with them over time.
New York, New York (PRWEB) May 10, 2017
Vertic announced the launch of a first-of-its-kind interactive experience at the Hannover Messe last week for its client, Danfoss. Based on a four-way 104 inch touch-screen installation, the solution helps Danfoss to communicate an overall message around connectivity that looks beyond the machines and technology.
“The future is getting more and more connected,” says Barbara Schenk Sr. Director, Strategic Marketing & Business Development Central Europe at Danfoss. “Danfoss has always been at the forefront of creating new and innovative solutions, and thus we needed an experience at the fair that would truly communicate this innovation to the many visitors to our booth. We’re happy that Vertic created a solution that immediately attracts, and furthermore resonates well, with our audience.”
Taking place in Hannover, Germany from the 23rd to the 27th April, with more than 225,000 attendees from all over the world, the Hannover Messe event is widely regarded as one of the most impactful global, industry and technology events each year.
Attendees to the booth at the event had the opportunity to experience several 3D virtual scenarios that showcase the Danfoss story of connectivity within the environments in which their products are used.
The main pillars of the connectivity story included:
- Connected Innovation - a networked data view across all industries enables us to gain unique insights that drive the development of new innovative solutions.
- Connected Systems - how we put connectivity to work in our systems.
- Connected Intelligence - how our connected devices give you better data to improve your business.
- Connected Responsibility - how all of this optimizes your machines, any machine, for a better and much cleaner performance with lower emissions across all industries.
The Vertic solution is part of a larger engagement model with Danfoss to help digitalize the industrial company’s services, take them on a digital transformation journey, as well as communicate their own digital transformation offering. This is being done as part of Vertic’s Entangled Marketing model.
Specifically, Vertic developed a Hero Multi-touch table application and an Augmented Reality application that allowed visitors at Danfoss’ booth to have an interactive experience with some of Danfoss’ integrated solutions. Besides the overall design and messaging, Vertic also developed an animation video for the connectivity story.“We see this initial Hannover Messe solution as part of a new wave of at-event communication platforms that can maximise attendee engagement, understanding of a complex value proposition, and ultimately drive consideration and demand,” says Sebastian Jespersen, CEO of Vertic. “The key part of the solution will be its integration within the larger Danfoss thought leader story, of how a traditional industrial company is using digital to transform the customer experience and entangle with them over time.”
About Vertic
Vertic is a global independent digital ad agency. Our award-winning solutions are based on our ability to blend the core competencies of strategy, story-telling, creativity, interaction-design, and in-depth understanding of content creation, in the pursuit of tangible business results.Vertic’s mission is to help industry leaders apply interactive solutions to build their brands and create great customer experiences across the entire digital channel. Founded in 2002, we are represented in Copenhagen, Seattle New York and Singapore. Our passion is creating 360 multi-channel solutions that generate demand for our client’s brand.
Please visit http://www.vertic.com