American Marketing Association and LinkedIn Learning Launch Digital Marketing Certification Program

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The American Marketing Association (AMA) and LinkedIn Learning have joined forces to create a professional certification program that ensures digital marketers have command of all the relevant skills needed for success in today’s dynamic environment.

American Marketing Association PCM® Digital Marketing Certification

The American Marketing Association (AMA) and LinkedIn Learning have created a professional certification program which contains 20 updated online courses.

AMA has leveraged cutting-edge digital marketing tools to create a relevant, contemporary certification program that will be of value in the marketplace.

Digital marketers have a new way to prove their professional competency and employers have a way to ensure they’re hiring the best candidates. The American Marketing Association (AMA) and LinkedIn Learning have joined forces to create a professional certification program that ensures digital marketers have command of all the relevant skills needed for success in today’s dynamic environment.

Digital marketers can assess their skills by taking the AMA’s free practice exam. They can then take courses on LinkedIn Learning’s AMA-approved Learning Path which contains 20 updated online courses taught by top industry thought leaders and innovators. The subjects cover everything digital marketers need to know: analytics, SEO, email marketing, content marketing, UX and online advertising.

After completing these courses, digital marketers can take the AMA Professional Certified Marketer, Digital Marketing exam. This thorough exam lasts two hours and contains 120 questions. Upon passing, marketers receive their PCM®, Digital Marketing Certification which lasts for three years.

“As a nonprofit organization, the AMA has 80 years of credibility, trust, objectivity, neutrality; its standing as the go-to authority on marketing is unassailable.” remarked AMA CEO Russ Klein. “LinkedIn Learning is an excellent partner for the AMA because of its industry-leading curriculum and unparalleled reach and reputation among those in the marketing community.”

"With the launch of this new AMA Learning Path, we look forward to helping marketers across the globe acquire the skills they need to earn their PCM®, Digital Marketing Certifications," said Tanya Staples, Senior Director of Content and Development at LinkedIn Learning. "We aim for this partnership to have a truly meaningful impact on the career trajectories of these professionals."

AMA Digital Marketing Certification Task Force Chair, Dr. Vanitha Swaminathan, Thomas Marshall Professor of Marketing, at the Katz School of Business at University of Pittsburgh remarked, “We have leveraged the cutting-edge digital marketing tools behind the scenes to ensure we have a relevant, contemporary certification program that will be of value in the marketplace. I truly believe that AMA should be at the forefront of transforming the role of marketing as a highly strategic, analytical, and skills-based discipline. I truly believe that the certification is one concrete step to shift the field in the right direction.”

AMA Digital Marketing Certification Task Force member Andy Crestodina, Strategic Director of Orbit Media Studios added, “Employers want to feel confident that when they hire a digital marketer, they can perform. Achieving this certification will ensure someone has the skill set to make a meaningful contribution to a business.”

Task Force member Melissa G. Wilson from Networlding Publishing added, “This curriculum has more than 40 hours of instruction. These are difficult courses, but it’s material digital marketers need to know.”

Task Force member Pat Swindle from Havas Worldwide and The University of Chicago said, “As digital marketing evolves, this program will change. We have the people, processes and passion to ensure the AMA Professional Certified Marketer, Digital Marketing Program will be a gold standard for digital marketers. And in LinkedIn Learning, they have a superior way to keep their skills on the cutting edge.”

To learn more about AMA Professional Certified Marketer, Digital Marketing program, visit AMA.org or @AMA_Marketing.

About American Marketing Association (AMA)
The AMA is trusted by nearly a million marketing and sales professionals a year worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations. The American Marketing Association (AMA) is the largest marketing association in the world. AMA serves organizations and individuals who practice, teach and study marketing across the globe.  It serves as a forum for connecting like-minded individuals to foster knowledge sharing and relationship building; to be a trusted resource for marketing information, tools, education and training; and to advance marketing practice and thought leadership. For more information about the AMA, visit http://www.ama.org or follow the latest AMA news at @AMA_Marketing.

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Lauren Russ