The American Marketing Association Announces 2017 Fellows

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American Marketing Association (AMA) today announced its 2017 Fellows, an honor given to individual AMA members who have made exceptional contributions and gained prominence in the field of marketing research. The prestigious Fellow status has been granted to four top marketing researchers and scholars.

American Marketing Association Marketers 2017 Fellows

V. Kumar (VK), 2017 Fellow of the American Marketing Association

The American Marketing Association is proud to honor this outstanding new cohort of four Fellows, who are all prominent marketing scholars and academic leaders.

American Marketing Association (AMA), the largest marketing association in the world, today announced its 2017 Fellows, an honor given to individual AMA members who have made exceptional contributions and gained prominence in the field of marketing research. The 2017 honorees include: Dr. Ajay Kohli, professor of marketing and chair at Georgia Institute of Technology; Dr. V. Kumar (VK), director of the Ph.D. program in marketing at the J. Mack Robinson College of Business, Georgia State University; John G. Lynch, Jr., Ted Anderson professor of marketing, Leeds School of Business, University of Colorado-Boulder and Christine Moorman, T. Austin Finch professor, sr. of business administration at The Fuqua School of Business, Duke University.

“The American Marketing Association is proud to honor this outstanding new cohort of four Fellows, who are all prominent marketing scholars and academic leaders,” said Russ Klein, CEO of the American Marketing Association. “Each honoree is a current and longstanding member of the AMA who has given their time and dedication to support marketing initiatives that advance our industry knowledge or new approaches to the application of marketing.”

The 2017 class of AMA Fellows:

Ajay Kohli, Georgia Institute of Technology
Professor Ajay Kohli is the Gary T. and Elizabeth R. Jones Chair at the Scheller College of Business at the Georgia Institute of Technology. He is a former Editor-in-Chief of the Journal of Marketing and a recipient of the inaugural Sheth Foundation/Journal of Marketing award for long-term impact on marketing. He is a recipient of the Paul D. Converse award, an ISBM Fellow, and a recipient of the Mahajan award for career contributions to the field of marketing strategy. Professor Kohli has previously taught at Emory University, Harvard Business School and The University of Texas at Austin. He has worked in the industry for over six years in sales and distribution management and has consulted with companies like 3M, Accenture, Andersen, Coca-Cola, Dow Chemical, Eastman Kodak, The Forum Corporation, Halliburton, IBM, Shell, Texas Instruments, and the World Bank.

V. Kumar, Georgia State University
V. Kumar (VK) is the Regents Professor, Richard and Susan Lenny Distinguished Chair Professor of Marketing, and executive director of the Center for Excellence in Brand & Customer Management at the J. Mack Robinson College of Business at Georgia State University. He has been recognized with eight lifetime achievement awards in marketing strategy, inter-organizational issues, retailing, business-to-business marketing, and marketing research from the AMA and other professional organizations. VK has published in many scholarly journals in marketing including the Harvard Business Review, Sloan Management Review, Journal of Marketing Research, Marketing Science, and Journal of Marketing where he currently services as editor. His books include Managing Customers for Profit, Customer Relationship Management, and Marketing Research. 

John G. Lynch, Jr., University of Colorado Boulder
John G. Lynch, Jr. is the Ted Andersen Professor of Free Enterprise at the Leeds School of Business, University of Colorado Boulder, and the Director of the Center for Research on Consumer Financial Decision Making. Lynch is a Fellow of the Association for Consumer Research, the American Psychological Association, and the Society for Consumer Psychology. He has been a recipient of the Paul D. Converse Award. Five of his papers have been honored as outstanding article of the year: he has been recognized once each by the Journal of Marketing Research and by the Journal of Marketing, and three times by the Journal of Consumer Research. He is a member of the editorial boards of Journal of Consumer Research, Journal of Consumer Psychology, and the Journal of Marketing, and a member of the Journal of Marketing Research Advisory Board. 

Christine Moorman, Duke University
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business, Duke University. Professor Moorman's research focuses on understanding the nature and effects of information utilization and learning activities by consumers, managers, organizations, and financial markets. Her work has been published in the Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Journal of Marketing, Journal of Public Policy & Marketing, and International Journal of Research in Marketing. Professor Moorman is the author of Strategy from the Outside In: Profiting from Customer Value with George S. Day (McGraw Hill, 2010), which was awarded the 2011 Berry Book prize for the best book in the field of marketing. She has also received the Paul D. Converse Award, the Mahajan Award for Career Contributions and the 2008 Distinguished Marketing Educator from the Academy of Marketing Science. 

The distinction of “AMA Fellow” is given to members in good standing of the AMA who have made significant contributions to the research, theory and practice of marketing, and to the service and activities of the AMA over a prolonged period. The AMA Fellow designation is intended to recognize marketing academics’ achievement, but it is also designed to create a space or fellowship, discussion, collaboration and continued contributions to the discipline. Each year a new cohort is nominated from the academic community, selected by a group of distinguished peers and honored at AMA’s Winter conference. Last year, in the program's first year, an inaugural cohort of 40 scholars was inducted as AMA Fellows. 

To learn more about the American Marketing Association, please visit http://www.ama.org.

About American Marketing Association (AMA)
The AMA is trusted by nearly a million marketing and sales professionals a year worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations. The American Marketing Association (AMA) is the largest marketing association in the world. AMA serves organizations and individuals who practice, teach and study marketing across the globe.  It serves as a forum for connecting like-minded individuals to foster knowledge sharing and relationship building; to be a trusted resource for marketing information, tools, education and training; and to advance marketing practice and thought leadership. For more information about the AMA, visit http://www.ama.org or follow the latest AMA news at @AMA_Marketing.

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Lauren Russ