KickFire Announces Partnership to Power Campaign Attribution for Terminus’ Account-Based Marketing Technology
San Jose, CA (PRWEB) May 11, 2017 -- KickFire, the leader in IP address intelligence and company identification technology, and Terminus, the leading account-based marketing (ABM) platform, today announce their strategic partnership. Terminus enables B2B companies to run personalized ABM campaigns at scale and, when combined with KickFire’s IP address-to-company identification technology, now Terminus customers can attribute the impact of driving account-specific engagement on their websites.
“We needed a technology with the capability to identify visitors on our clients’ sites to signal to our customers when their ABM campaigns and efforts are working successfully,” said Bryan Brown, Chief Product Officer for Terminus. “After an extensive vendor comparison, we selected KickFire as our technology partner. With KickFire in place, we can better show the full ABM journey from advertising campaigns to website engagement to revenue.”
As B2B account-based marketing continues to surge, the importance of data-driven decisions become even more prominent. Terminus recognized the significance of company identification data to their clients and worked closely with the KickFire team to incorporate powerful insight into the Terminus ABM platform. It was a natural extension between the two technologies to deepen their engagement and fuel advanced marketing strategies and validation.
“By combining KickFire’s expertise in IP address intelligence with Terminus’ account-based marketing platform, Terminus will not only be able to validate attribution to its advertising efforts, but define additional marketing opportunities by identifying anonymous companies displaying an intent to buy,” said Tina Bean, KickFire Co-Founder and Vice President of Strategic Business Development. “We consider Terminus to be the leading innovator in ABM and are thrilled to see what this strategic partnership will do for the market. We’re both looking forward to showcasing our collaboration during this year’s SiriusDecisions Summit.”
KickFire will present this partnership at the SiriusDecisions 2017 Summit on Tuesday, May 16 at The Venetian in Las Vegas, Nevada, during a customer case study session titled: “Discover How Terminus Powers Their Account-Based Marketing Technology’s Attribution and Validation Using KickFire’s IP Address-to-Company Identification.” SiriusDecision attendees can also visit KickFire at booth #535 to speak with representatives and learn how IP address intelligence can power their sales and marketing stacks or meet the Terminus team at booth #141.
To learn more about KickFire, visit kickfire.com, call 408-493-0456 or email sales(at)kickfire(dot)com. For more information on the Terminus ABM platform, schedule a meeting with a Terminus ABM consultant.
About Terminus
Founded in 2014, Terminus is the leading account-based marketing (ABM) platform that enables B2B marketers to target accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity at scale. Companies such as Salesforce, Domo, Vidyard, and Rosetta Stone use Terminus as a foundational platform for ABM. Terminus was named #1 Best Place to Work by The Atlanta Business Chronicle in 2016, and #3 Top Workplace by The Atlanta Journal-Constitution in 2017 with the #1 Most Appreciated Employees.
About KickFire
KickFire is the leader in cloud-based B2B sales automation and IP address intelligence. The KickFire solutions are powered by TWIN Caching, an advanced, proprietary IP-to-company identification technology. TWIN Caching systematically caches and analyzes over four billion IP addresses, going beyond traditional IP association to uncover last-mile connectivity ownership. KickFire’s complete suite of solutions enables companies to tap into their website’s invisible pipeline and transform anonymous visitors into actionable sales opportunities. VisiStat, Inc., doing business as KickFire, is a privately held company founded in 2005 and based in San Jose, CA.
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Angela Hawker, KickFire, http://kickfire.com, +1 (408) 340-7438, [email protected]
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