Wild Friends Foods Announces Additions to Executive Leadership Team

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New Vice President of Sales charged with driving distribution and business development

James Moss, Vice President, Sales

Wild Friends uniquely aligns its products with consumer trends, which I find incredibly exciting. I’m looking forward to utilizing my expertise in growing natural food brands by increasing distribution regionally and nationally.

Wild Friends Foods, leader in innovative, all-natural nut butter, today announced the appointment of James Moss, Vice President of Sales. At the helm of the disruptive nut butter brand’s growing Sales function, Moss will report directly to Wild Friends Foods’ cofounder and CEO, Keeley Tillotson. Moss is charged with driving distribution and business development in natural and conventional retailers across North America.

Moss joins Wild Friends Foods from Hail Merry, a Dallas-based organization focused on snacking and desserts, where, in the role of Senior Vice President of Sales, he was responsible for growing incremental distribution beyond the brand’s natural channel roots. Prior to Hail Merry, Moss was Vice President of Sales for NextFoods, a Boulder, Colorado-based company with a functional beverage portfolio, where he was instrumental in aligning brokers’ and distributors’ objectives, and ensuring both sustainable and profitable growth across all channels of distribution.

Moss brings extensive experience in the food industry to Wild Friends Foods, includes prior service at Buxton Company, a provider of consumer analytics and data-driven solutions for consumer-focused companies, and at CROSSMARK, a leading consumer goods industry brokerage company. Earlier in his career, he held a series of Sales management positions for companies such as Dr Pepper Snapple Group and GlaxoSmithKline. Moss earned his Bachelor of Science in Marketing from the University of Colorado at Boulder, and his M.B.A. in Finance at the University of Denver.

“I came to know Wild Friends as a consumer, seeking the best tasting products with a short list of ingredients for my family. Wild Friends uniquely aligns its products with consumer trends, which I find incredibly exciting. I’m looking forward to utilizing my expertise in growing natural food brands by increasing distribution regionally and nationally,” said Moss. “My kids devour Wild Friends as soon as they see it in our pantry; let’s just say joining the Wild Friends family is a win-win for everyone.”

“We are excited to welcome James to the Wild Friends family,” said Tillotson. “In previous roles, he has played a key role in increasing the Conventional channel’s volume while continuing growth in the Natural Channel. His strategic approach, along with being a great culture fit, make him an excellent match for Wild Friends."

About Wild Friends Foods
One rainy day at the University of Oregon, Keeley Tillotson and Erika Welsh were in their college apartment, scraping the bottom of yet another empty jar of peanut butter when they decided to try their hand at making their own. That day, Wild Friends was born. Since its start in 2011, Wild Friends has launched a wide variety of nut and seed butters that are sold in thousands of stores across the country. Through all these changes, one thing has stayed the same: a passion for making food friendly through delicious products made with healthy, wholesome ingredients. Tillotson and Welsh were named to Forbes’ 2016 “30 Under 30” Class.

Join the conversation with @wild_friends on Instagram, Facebook and Twitter.
Wild Friends Foods Media Relations
Erika Welsh, erika(at)wildfriendsfoods(dot)com

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Erika Welsh
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