SEATTLE (PRWEB) May 11, 2017
Communiqué PR, a public relations and strategic communications firm, announced today that Kortext, one of the world’s leading digital textbook providers, has selected its book “Strategic Public Relations: 10 Principles to Harness the Power of PR” to feature on Kortext’s digital platform that serves more than 40 university partners across Europe, the United Kingdom, the Middle East and Africa.
"We are delighted to be partnering with Communiqué PR to distribute their publication,” said Andy Alferovs, managing director of Kortext. “Kortext prides itself on hosting quality content such as ‘Strategic Public Relations: 10 Principles to Harness the Power of PR.’ We look forward to working with Communiqué PR to help widen the reach of their book and create the best reading experience for their audience."
Kortext’s digital platform enables professors to easily access “Strategic Public Relations: 10 Principles to Harness the Power of PR.” This allows students to learn the value of managing corporate and personal reputations, as well as how to use public relations as a strategic component within their marketing mix. Using real-life examples, the book demonstrates that taking a strategic approach to communications does not have to be a difficult or expensive process.
“We are excited to extend our book’s reach and help educate a larger audience about the strategic value of public relations,” said Jennifer Gehrt, founding partner of Communiqué PR. “Kortext has a great reputation and we’re honored our book was selected for distribution on its digital platform. We look forward to working closely with Kortext for many years to come.”
Corporations and universities will be able to use “Strategic Public Relations: 10 Principles to Harness the Power of PR” for practical guidance on how to be more effective in their communications campaigns.
“Written to help companies achieve their business and communication objectives, our book continues to resonate with not only executives but faculty and students as well,” said Colleen Moffitt, founding partner of Communiqué PR. “We are proud to be included in several U.S. universities’ curriculums already, and eager to share our principles with more students around the world. Kortext is an obvious partner to help us achieve this objective.”
About Communiqué PR:
Communiqué PR is a public relations and strategic communications firm serving national and global clients. Since its founding in 2004, Communiqué PR has served clients in a variety of industries, from technology and health care, to travel and entertainment. With most client relationships spanning years, Communiqué PR tells clients stories in a clear and compelling manner and in a way that takes full advantage of a fast-evolving communications landscape. As a member of the PR Council, Communiqué belongs to a network of more than 100 of America's leading public relations firms and is proud to be the exclusive U.S.-based partner agency in the Public Relations Network (PRN), a global network of public relations agencies. Communiqué PR provides in-country services around the world through a network of high-caliber boutique PR firms in nearly 30 countries.
Kortext is one of the world’s leading digital textbook solutions provider, enabling access to over 300,000 digital textbooks from hundreds of publishers including Pearson, McGraw Hill, Wiley, Cengage, Oxford and Cambridge University Presses and others. Universities in the UK and across Europe, the Middle East and Africa use Kortext for the delivery of digital textbook solutions directly to students. By integrating Kortext into the learning ecosystem, lecturers, teachers and faculty are able to see, in real-time, how students are engaging with their learning materials through our analytics dashboards. Kortext is a founding member of Edtech UK, a new strategic body set up to accelerate the UK’s education technology sector in Britain and globally and is a global partner with Microsoft in Education.