Boda Borg Defines Reality Gaming Industry with International Expansion

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Success of First US Location Fuels Emerging Demand for “Questing” Entertainment

Boda Borg, leader in reality gaming and originator of real life Questing, celebrates the first successful year of its first United States location this month. A recent hit with new American audiences, Boda Borg’s massive Questing facilities are well known across Europe and feature 20-25 interactive Quests that combine physical and mental challenges for Guests of all ages and backgrounds. With the first United States location in the Greater Boston area drastically outperforming expectations in its first year, the organization sets its sights on widespread expansion around the country and the world, leading an emerging global industry of reality gaming. For additional information, please visit http://www.BodaBorg.com.

What is reality gaming?
Reality gaming is an emerging entertainment form that is rapidly gaining recognition in major cities around the globe. Unlike the computer-generated virtual reality simulations of the Oculus Rift and HTC VIVE, or the virtual overlays of augmented reality hits like Pokemon GO, reality gaming offers audiences tangible, real world environments to explore and conquer. Audiences may be familiar with escape rooms or interactive theater, which drive participants through a single story or challenge with a clear beginning and end. While virtual and augmented reality formats have benefited from recent advances in digital simulation technologies, reality gaming offers a full body experience that engages all five senses and puts the audience in the middle of the action.

What is questing?
Questing, pioneered by Boda Borg, is at the cutting edge of the reality gaming genre. Unlike escape rooms and interactive theater, which traditionally offer a single linear path to success, Boda Borg Questing presents a diverse variety of mental and physical challenges, which groups of Guests work together in real time to solve. Boda Borg facilities house dozens of interactive Quests, each of which corresponds to a rich theme and includes a series of challenge rooms with unknown victory conditions. Guests must work together in teams of 3-5 to solve challenges, relying on creativity, problem-solving, physical dexterity, strength, and teamwork. Victory and failure conditions for each challenge are governed by proprietary Boda Borg technologies that monitor and control every element of a Quest.

Failure is an integral element of Questing and equips each team with vital knowledge to conquer a challenge on the next attempt. Questing is self-driven, and if a team becomes stuck on one Quest, whether scrambling through a chaotic war zone or swinging from jungle vines, there are dozens of others to choose from during their visit to Boda Borg. Quests are rated Green, Red, and Black, based on degree of mental and physical challenge, offering an engaging experience for diverse groups of every age and ability.

Questing Comes to the United States
Pre-dating the emerging “escape room craze,” Boda Borg has built a rabid following in rural locations across Europe for nearly two decades, and recently made its debut in the United States. Its first US location in the Greater Boston area was met with intense and broad-sweeping approval from the public, nearly doubling initial projections for attendance and revenue in its first year. As with its European locations, audiences in the United States represent a wide spectrum demographics, demonstrating universal appeal for Questing. Notably, more than half of Boda Borg’s US visitors are adults, and 60% of visitors are female.

Based on the unqualified success of its first US venture, the company is currently conducting exploratory research to establish new locations around the country and in other areas of the world. They are also beginning talks with prospective franchise owners and other interested parties to drive Boda Borg’s global expansion.

“When I first stepped into Boda Borg, I knew I had discovered something special,” comments Boda Borg Corporation CEO David Spigner. “There’s something instantly enthralling about losing yourself in an immersive Questing environment, and it’s why we’ve consistently seen repeat visits in the 40% range. While some traditional investors are still wary of big physical spaces and their initial overhead, this model has proven time and again that it’s a smart, bankable investment. Global audiences have spoken, and we’re thrilled to see such a relentlessly positive response in these new markets.”

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David Spigner
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