Walker began his career working for Kroger in Pricing and Category Management, and most recently served as Vice President of Business Development with dunnhumby.
Davis, California (PRWEB) May 11, 2017
Engage3, a leading competitive intelligence and consumer engagement company, announced today that Lyle Walker has joined the team as Vice President of Strategic Enablement. Walker will be responsible for unlocking additional value for retailers through the company’s transformative retail pricing platform.
Walker began his career working for Kroger in Pricing and Category Management, and most recently served as Vice President of Business Development with dunnhumby. He has also led pricing innovation initiatives with retailers in various roles with Tata Consulting, IRI and Retalix/NCR.
“Lyle is a versatile leader, a strategic domain expert, and a fantastic add to the team,” said Bob Lewis, Senior Vice President of Sales. “He brings a unique background of hands-on business experience working with retail leaders in pricing, loyalty and personalized offers, along with substantial consulting and business development experience. Engage3 has more than doubled its customer count over the last 18 months and Lyle is the right person to partner with retailers and brands to further unlock their pricing potential by leveraging Engage3's deep competitive insights.”
Engage3 provides retailers with solutions that enable them to develop more focused pricing strategies that drive higher sales while earning customer loyalty. This is accomplished through a combination of superior data accuracy, a proprietary ability to reverse-engineer retailers’ pricing and assortment strategies, and unique intellectual property that enables dynamic attribute-based product linking.
“With the ability to discern pricing patterns within a market and their effects on shoppers and retailers, Engage3 is transforming the collection, analysis, and application of competitive price data,” said Lyle Walker, VP of Strategic Enablement at Engage3. “I am excited to be re-joining a team that has spent the past 8 years developing innovative and proprietary approaches to pricing that help retailers improve both price position and price perception.”