Browser Tools Announces Share Counters Chrome Extension

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Browser Tools announces today the release of Share Counters, a Chrome extension that reveals the social life of any page.

The web is more and more social and organic, and it is more and more difficult to understand who are the influencers with the traditional metrics.

Share Counters provides key metric that helps understanding the social life of a web page. With this tool, it is possible to know how a page performed on the main social networks .
When the user click on the icon, a popup displays the following metrics:

  • Share counters for Twitter, Facebook, Google+, Reddit, StumbleUpon, Pinterest, Linked-in
  • Global site rank
  • Reach percentage

The reach percentage is a value useful for anyone who publish web pages or blog posts. The percentage is the ratio between the number of shares and the overall traffic on the website: The expected number of shares is relative to the traffic on the website.

Understanding the social life of a web page

The information provided by Share Counters is usually only available on few websites exposing their own metrics, but it is not enough to understand what kink of content or behavior works for the major social network.

For example, people will not share the same kind of content on Stumbleupon or on Reddit.

Share Counters is an incredible learning tool to understand how the social web works, as it happen: you can view the metrics for an old page, as well as follow up a launch campaign and see the share number grow as it happen.
Social Opportunities

Share Counters exposes the individual share counters for the major social networks. The user can immediately identify a page that was massively shared on one or more social networks, but not on others. This is the possible opportunity to bring new, quality content to the community where it was not shared yet.
Smarter decisions

When we need to make a decision based on the popularity of a website or an influencer (media, publisher, blogger, and other web partners), the social metrics are extremely useful.

Browsing a website and checking the social metrics for few pages bring key insights

Global social activity - a website with consistent values is more predictable.
The type of social networks the more actives for the website.

About Browser Tools

At Browser Tools, we think the future of the apps is the web, with the power of the extensions.
Composed of a group of professionals, we progressively bring the apps and tools that will contribute to make the web more efficient.

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Jean-Baptiste Martinoli
Browser Tools
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