Mediaplanet Raises Spring Awareness About Asthma and Allergies With New Campaign

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Mediaplanet’s Asthma & Allergies campaign found within USA TODAY and online, sheds light on the first steps in identifying and treating allergies and asthma.

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Allergic disease, which includes asthma, is the fifth-leading chronic disease in the U.S. across all age groups.

With the arrival of spring — and allergy season — Mediaplanet today announces the launch of this May’s edition of “Asthma & Allergies.” This campaign will encourage readers to take the first steps in identifying and treating allergies and asthma as well as learning how to better manage these chronic illnesses and continue to live an active life.

Allergic disease, which includes asthma, is the fifth-leading chronic disease in the U.S. across all age groups. It is also the third-most common chronic disease in children under 18 years old. Allergies are on the rise and currently affect as many as 30 percent of adults and 40 percent of children.

The print component of “Asthma & Allergies” is distributed within today’s edition of USA Today in Chicago, Los Angeles, Boston, New York and Philadelphia markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

This campaign was made possible with the support of the American College of Allergy, Asthma and Immunology; American Academy of Allergy, Asthma & Immunology; Allergy and Asthma Network; New York Allergy & Asthma Society; Asthma and Allergy Foundation of America; IQAir; Airmega; PURE; Protect-A-Bed; De'Longhi; Field Controls; Church & Dwight; and Quest Diagnostics.

About Mediaplanet 
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Chelsea Maizel
chelsea.maizel(at)mediaplanet.com
(646) 979-2832

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Donna Nuriel
Mediaplanet
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