San Francisco Brand Agency TheorySF Wins Visit Mendocino County Tourism Marketing Account

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Creative brand agency TheorySF to engage visitors by creatively amplifying the Mendocino County story.

San Francisco Branding and Demand Generation Firm TheorySF

"We are truly excited to have the opportunity to pull back the ‘green curtain’ and tell the stories that communicate the epic beauty and magic that is Mendocino County,”

TheorySF today announced that it has won the Mendocino County Tourism account after a competitive pitch process among numerous San Francisco marketing agencies.

“TheorySF was a unanimous selection by our Marketing Committee and Board of Directors given their strategic insights, singular creativity and ability to tell our story across all of our required mediums,” said Alan Humason, Executive Director, Visit Mendocino County.

“We’re honored to be selected by the board and excited to apply our strategic and creative process to the Visit Mendocino County business,“ said Russell Quinan, Co-Founder and Chief Strategy Officer of TheorySF. “Mendocino County is a bit of an unknown as far as California destinations are concerned and we are truly excited to have the opportunity to pull back the ‘green curtain’ and tell the stories that communicate the epic beauty and magic that is Mendocino County,” said Chip Sheean, TheorySF’s Co-Founder and Chief Creative Officer.

TheorySF’s engagement will consist of conducting market research, developing new positioning and messaging by audience segment, redesigning the current visitmendocino.com website, and developing a series of short shareable videos promoting local experiences to showcase the Mendocino County experience in new and engaging ways.

TheorySF (http://www.theorysf.com) is a San Francisco based strategy and creative marketing agency that helps clients evolve their brands and demand generation efforts to ROI-oriented programs. The firm is a “one stop shop” that deploys deep expertise across strategy, creative, media, social, analytics and interactivity. TheorySF’S clients include Holonis, NetGear, Riverbed Technologies, Sage Software, Forevercar.com, Usurance, Family Radio, San Francisco Museum of Modern Art and Visit Mendocino County.

Visit Mendocino County is a destination marketing organization dedicated to bringing tourism and economic development to Mendocino County. VMC offers a variety of services and helpful travel literature at its Visitor Center, 345 Franklin Street in Fort Bragg. For more information, call (707) 409-9660 or visit http://www.visitmendocino.com.

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Russell Quinan
TheorySF
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