IoT Marketing Executive Bob Newkirk Joins Tourmaline Labs as CMO

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SAN DIEGO, Calif., May 11, 2017 -- Tourmaline Labs (http://www.tourmalinelabs.com), a leading-edge provider of driver behavior analytics and motion intelligence software platforms, today announced the appointment of Bob Newkirk as CMO, Strategy and Partnerships.

Bob Newkirk, CMO Tourmaline Labs

I’m on a personal mission to help save lives, which aligns perfectly with Tourmaline Labs driver behavior focus.

Tourmaline Labs (http://www.tourmalinelabs.com), a leading-edge provider of driver behavior analytics and motion intelligence software platforms, today announced the appointment of Bob Newkirk as CMO, Strategy and Partnerships.

Newkirk has been successful in guiding global players entry to emerging technology markets, including the Internet of Things (IoT), Software as a Service (SaaS), transportation systems protection and wireless communications; he most recently served as Director of Channels at CalAmp and has held high-level strategic advisory, marketing and sales positions at RampWise, Federal-Mogul and Powerwave Technologies.

In addition to his formidable record of building and growing technology and wireless businesses ranging from NASDAQ firms to venture-backed startup and growth companies, Bob brings experience in strategy, enhancing position/messaging and the brand, alliance partnerships, channel development, penetrating new markets, and spearheading new product launches. He also brings a unique broad-based perspective gained during years managing business development and sales within larger enterprise firms such as Shell, OXY and LyondellBasell. Bob has a B.S. Marketing degree from Trinity University in Texas, and a M.B.A. from Lehigh University in Pennsylvania.

“We are excited to gain significant expertise with Bob Newkirk to help Tourmaline Labs successfully scale our business using a powerful blend of market development strategies along with digital marketing and social media channels,” said Tourmaline Labs CEO Sven Beerweiler. “Our team has done a great job getting us to where we are today, and we look forward to leveraging Bob’s skills and experience to catapult us to the next level.”

Bob’s hiring is part of an ongoing drive to accelerate Tourmaline Labs’ rapid growth. Over the past six months, the company commercialized and launched three new products: TL FLEET, TL KIT, TL BEHAVIOR, all designed to empower customers to rapidly deploy driver behavior telematics scoring and coaching solutions globally, spanning a wide variety of use cases, platforms and applications.

“With Bob’s vast business network comprised of Mobile Network Operators (MNO), Telematics Service Providers (TSP), and IoT focused organizations, we will accelerate valuable strategic alliances and increase awareness about Tourmaline Labs, giving greater visibility to our leading-edge motion intelligence analytics platform”, added Dr. Lukas Kuhn, CTO and Founder. “Tourmaline Labs is at the forefront of ‘driving behavior’ machine learning and artificial intelligence,” Lukas concluded.

Bob declared, “I am energized to join such a stellar team of technologists, business leaders and engineers. Especially since I’m on a personal mission to help save lives, which aligns perfectly with Tourmaline Labs driver behavior focus. All countries are plagued by vehicle accident deaths. Tourmaline Labs is strategically positioned as it continues to broaden and deepen its reach, combining powerful technology with deep learning to provide solutions that improve drivers’ handling and focus, ultimately preventing more accidents. Tourmaline Labs products are easy to integrate and install, user-friendly, distinctly ahead of competitive alternatives and readily available today”.

You can meet Bob Newkirk and the Tourmaline Labs executive team in person May 16-18 at IoT World Connected & Autonomous Vehicles (#ConnectedCars / #DrivingBehavior) at the Santa Clara Convention Center, booth #901.

Follow Bob:
LinkedIn - http://www.linkedin.com/in/newkirk/
Twitter - @bobnewkirk

#DrivingBehavior #IoTW17 #IoTWorld #ConnectedCars #AutonomousVehicles #Telematics #DriverBehavior

About Tourmaline Labs:
Tourmaline Labs (http://www.tourmalinelabs.com) is a leading-edge provider of connected-vehicle and driver-behavior intelligence. Our data-centric solutions provide deep-insight on driving behaviors that enable our customers to pro-actively assess risk and lower barriers to profitability, compliance and growth. Telematics service providers (TSPs), insurance firms, rideshare services, auto OEMs, and others, now have the means to easily acquire, interpret and analyze telemetry-based metrics in the context of their unique industry requirements. Tourmaline Labs achieves this through a proven framework of purpose-built machine-learning algorithms, patented AI behavior modeling and knowledge-centric analytics, designed by a team of seasoned engineers, industry SMEs and business leaders. Our contextual telematics iOS and Android SDKs, click-n-fit APIs, and zero-programming white-label solutions leverage the ubiquitous mobile smartphone as the dominant data collection-point from which vehicle and driver metrics may be up-streamed on a massive scale.

Tourmaline Labs channel partners include KORE Position Logic and other leading TSPs, who are paving the way with fleet, transportation, distribution and other telematics solutions that solve the UBI, driver-scoring and logistics challenges of tomorrow. Our solutions celebrate the individual and are engineered around the user-experience.

Follow Tourmaline Labs:
LinkedIn - http://www.linkedin.com/company-beta/5404051/
Facebook - http://www.facebook.com/TourmalineLabs/

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Bob Newkirk
@bobnewkirk
since: 10/2008
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