Coterie Advisory Group Announces Exclusive Marketing Partnership with the Service Industry Trade Alliance

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The partnership continues Coterie Advisory Group’s growth in partnering with National Associations.

Coterie Advisory Group has announced an exclusive National Marketing Partnership with the Service Industry Trade Alliance (SITA). As part of this partnership, Coterie Advisory Group has rebuilt and launched a new set of member benefit packages specifically designed to meet the challenges facing small employers in service industries.

SITA’s new member benefit program focuses on providing benefits to service industry Employers and their Employees. The revamped program includes a Business Services package designed to help employers cut operating costs; a Health Services program allowing Employees access to affordable care; and a Consumer Services program designed to assist service employees with managing their household budget.

“We spent significant time working with Coterie to build a wholistic, benefit program that would not only appeal to our current members but also attract new membership. The challenges facing service sector employers and their employees are immense and SITA’s primary role is to be an advocate for them. A strong membership benefit package is part of that role.” says SITA President, Brett Quadt. “We chose to partner with Coterie due to their experience and their deep understanding of our membership’s needs.”

This partnership continues Coterie Advisory Group’s growth in partnering with National Associations. “Pooling groups and individuals together is a fundamental tenant of both Associations and Insurance Programs. If handled carefully, Associations can provide benefits program that are often superior to those found in either the individual or small employer markets.” says Aaron Cook, President of Coterie Advisory Group. “We believe that strategic partnerships allow organizations like SITA to provide robust benefit packages resulting in increased membership and a correspondingly larger role as an industry advocate.”

About Coterie Advisory Group, Inc.
Coterie Advisory Group. is a national, insurance program manager and marketing agency. Coterie Advisory Group specializes in product development and procurement, distribution channel alignment, and technology platforms for their proprietary benefit programs. The company provides consultative services and product solutions that are dedicated to helping consumers in the insurance and benefits industry. They target niche markets in the employer, association, student, and affinity marketplaces.

About the Service Industry Trade Alliance
The Service Industry Trade Alliance (SITA) is an Arizona-based Association dedicated to promoting the interests of service-based businesses. As part of their charter, they strive to improve the financial health of their Employer members and the physical, financial, and mental health of their Employees. SITA has been an advocate for employers since 1999.


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Aaron Cook

Ben Rozum
Coterie Advisory Group, Inc.

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