Mediaplanet and Reliant Funding Team Up to Help Small Businesses Succeed

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Mediaplanet’s “Future of Finance” campaign found within USA TODAY and online, highlights new trends in small business lending.

As a follow-up to Financial Literacy Month, Mediaplanet announces the launch of this year’s edition of “The Future of Finance.” Featuring a section specifically devoted to new trends in small business lending, this campaign will provide current and future small business owners with the tools they need to fund a successful business.

A recent SBA survey exhibited that 75% of small business owners in the US are confident in seeing revenue growth this year. While this is an improvement from a year earlier, statistics still indicate that 50% of these entrepreneurs will not make it to the five-year mark and less than one-third will make it to a decade. Thus, this section will be an educational guide, highlighting the new trends in small business funding that is helping today’s SMB owners overcome their industries’ major obstacles.

Reliant Funding, a cornerstone partner within the campaign’s small business funding section, provides key expertise when it comes to new trends in small business lending. Reliant Funding’s founder & CEO, Adam Stettner, has a positive view of what the future holds for small business lending saying “Technology evolution will enable a wider population to gain access to capital. A borrower’s criteria will continue to drive terms and conditions. Options will increase and they will identify as much more than just being a credit score.” It was at the start of the recession, when Stettner witnessed companies' desperate lack of funding, that he realized America's small and mid-sized businesses had no easy access to fast capital. Stettner’s approach is business financing that's fast, requires little paperwork and caters to the business owner, not the financial institution. To read further, click here.

The print component of “Future of Finance” is distributed within USA Today, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

This campaign was made possible with the support of the US Small Business Administration, CNBC’s Marcus Lemonis, Association for Financial Technology, Finovate, Society of Financial Services Professionals, American Finance Association, and many more.

About Reliant Funding
Reliant Funding, headquartered in San Diego, CA, provides customized, short-term funding to small and mid-sized businesses nationwide. Recognized for four consecutive years by Inc. Magazine among the 1000 fastest growing privately held companies in America, they provide funding via high approval rates with first class customer service and timely assistance to help achieve clients’ business goals. For more information please visit us at: http://www.ReliantFunding.com

About Mediaplanet

Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Stephanie King
stephanie.king(at)mediaplanet.com
(646) 922-1412

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Donna Nuriel
Mediaplanet
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