Build-A-Bear Workshop Selects Deck Commerce to Support Omni-Channel Retailing Commerce

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Deck Commerce’s Distributed Order Management Solution will help streamline and optimize omni-channel retailing operations for Build-A-Bear Workshop.

We were very impressed with the solution’s capabilities, the strong partnership-based approach to working with retailers, and the company’s overall focus on developing innovative solutions.

Deck Commerce, a leading omni-channel commerce technology provider, today announced that Build-A-Bear Workshop Inc., (NYSE:BBW) – an interactive destination for making personalized furry friends – has selected Deck Commerce’s Distributed Order Management Solution to help the streamline, optimize and integrate its omni-channel retail operations with its new cloud-based eCommerce platform.

Celebrating 20 years of business in 2017, Build-A-Bear is a global brand kids love and parents trust that seeks to add a little more heart to life. Build-A-Bear Workshop has approximately 400 stores worldwide where Guests can create customizable furry friends, including company-owned stores in the United States, Canada, Denmark, Ireland, Puerto Rico, the United Kingdom and China, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East.

To modernize its retail technology and support future growth, Build-A-Bear sought a distributed order management solution that connected their new eCommerce storefront launching later this year with their existing back-end technology stack. The solution needed to support a variety of complex order workflows and, most importantly, ensure that the ability to deliver outstanding customer service was enhanced.

The company selected Deck Commerce, a recognized market leader in omnichannel commerce technology.

“We selected Deck Commerce to support our omni-channel retailing vision and strengthen our customer engagement,” said Mike Early, Senior Managing Director of Information Technology at Build-A-Bear Workshop. “We were very impressed with the solution’s capabilities, the strong partnership-based approach to working with retailers, and the company’s overall focus on developing innovative solutions.”

“We applaud Build-A-Bear for making a solid investment in the technology necessary to deliver the experiences that today’s consumers demand,” said Chris Deck, Founder and CEO of Deck Commerce. “We’re excited to partner with Build-A-Bear to help support new levels of service, productivity and efficiency.”

About Deck Commerce

Deck Commerce is a Software-as-a-Service platform that powers omni-channel commerce. The highly flexible, cloud-based solution features market leading support for enterprise inventory visibility, universal product information, and distributed order management. This empowers customers to deliver omni-channel consumer experiences and revenue growth by optimizing distribution networks and seamlessly leveraging existing back-end business systems. To learn more, visit http://www.deckcommerce.com.

About Build-A-Bear

Celebrating 20 years of business in 2017, Build-A-Bear is a global brand kids love and parents trust that seeks to add a little more heart to life. Build-A-Bear Workshop has approximately 400 stores worldwide where Guests can create customizable furry friends, including company-owned stores in the United States, Canada, Denmark, Ireland, Puerto Rico, the United Kingdom and China, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East. The company was named to the Fortune 100 Best Companies to Work For® list for the ninth year in a row in 2017. Build-A-Bear Workshop, Inc. (NYSE:BBW) posted a total revenue of $364.2 million in fiscal 2016. For more information, visit buildabear.com.

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Jackie Breen
Deck Commerce
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