Former Shark Tank Entrepreneur Invents Evolving Jewelry On Kickstarter

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Startup re-invents modular jewelry, allowing users to design custom styles in seconds. Sure to disrupt the rapidly growing DIY and personalized fashion market.

"It really feels like magic – getting to put things together and see it instantly become a finished piece of jewelry," Sparklepop founder Megan Cummins.

A successful pitch on ABC’s Shark Tank led entrepreneur Megan Cummins down a path of serial entrepreneurship. Following the sale of the featured company, Cummins launched Sparklepop, where she sought to re-invent fashion jewelry.

Sparklepop launches Mixers, a jewelry collection that blurs the line between customer and designer, for pre-orders on Kickstarter May 16, 2017. Mixers let the customer quickly swap out baubles and chains to create infinite jewelry combinations. This new modular jewelry collection provides a more affordable solution for the trend-chasing customer and taps into the DIY fashion trend.

The project can be viewed online at: bit.ly/MixersJewelry

Sparklepop brings accessibility and expression to the table in Mixers with easy to clip baubles that work on any of their bases –- necklace chains, chokers and bracelets. The decorative baubles come in packs of three and five for a balanced look. Mixers also offer extra elements, called “Amplifiers”, to create a more elaborate look with ease.

“DIY and customization is so popular because people have an innate need to express themselves. Mixers let you do that without needing tools or a big investment. It really feels like magic – getting to put things together and see it instantly become a finished piece of jewelry. I haven’t seen anyone try it and not get excited, ” Sparklepop founder Megan Cummins.

To share the excitement with Sparklepop’s quickly growing following, they chose to launch via Kickstarter to show the development process to their fans. To get supporters involved, they created a Mixers app for users to design and share their Mixer creations on social media platforms like Pinterest and Instagram.  

About Sparklepop:
Sparklepop, founded in 2014 by former Shark Tank entrepreneur, Megan Cummins, is one of the fastest growing jewelry startups in the U.S., selling on-trend jewelry at affordable prices online and in high-end boutiques across the country. Sparklepop prides itself on quality paired with affordability, and donates a portion of proceeds to no-kill animal shelters.

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Ashlyn Warblow
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since: 05/2014
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