Michiel Schriever Joins Firewood Marketing as Executive Creative Director

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Firewood broadens creative capabilities for clients and expands leadership of growing creative team

Firewood Marketing has hired seasoned creative director and brand strategist Michiel Schriever as Executive Creative Director. Schriever offers the agency expanded creative leadership and expertise for its growing Bay Area client roster.

Schriever most recently was Creative Director at design studio Ammunition in San Francisco, where his responsibilities included user experience design, packaging, branding, and marketing for the emerging-market smartphone Obi Worldphone. Previously, he served in progressive roles at Apollo Education Group, starting as Creative Director for University of Phoenix, and progressing to Vice President, Executive Creative Director for Apollo Education Group. Additionally, he was Senior Creative Director at Autodesk, where he was responsible for the creative development and execution of the Autodesk brand worldwide. He was awarded several patents for innovations in user experience designs for Autodesk’s 3D modeling, visual effects, and editing software. His experience also includes roles as Creative Director and Chief User Interface Designer at Discreet Logic.

Schriever will work closely with DJ Carey, Firewood’s Chief Creative Officer, providing leadership and guidance for the agency’s 40-person creative team across their diversifying client roster that includes Airbnb, Dropbox, Giftly, Google, LinkedIn, and Simplilearn.

Firewood offers all facets of digital marketing, a full suite of creative services, strategy and planning, and event management services. The creative team recently broadened its capabilities in user experience, content marketing, video production, and web development, and they will be looking for opportunities to help clients tell more immersive stories through the use of new and emerging technologies such as machine learning, augmented and virtual reality.

Firewood’s secret sauce is their approach to pairing a unique “embedded” model with a traditional agency structure. They create close partnerships with their clients by embedding marketing experts with deep domain experience on-site and then supporting that with a large team of creatives, strategists, and managers who can provide the resources to deliver results at scale.

“Michiel not only brings a broad range of experience to the table, but he’s lived and breathed both the agency and the client space,” said DJ Carey, Firewood’s CCO. “That range of expertise is going to be invaluable in asking, and answering, the right questions up front to elevate the work we do, and ultimately what we deliver, across the board. We’re excited and proud to have him on board to help cultivate our team, our work, and our culture.”

About Firewood Marketing
Firewood Marketing provides performance-based marketing solutions for a variety of clients, including notable high-tech brands, start-ups, and Fortune 500 companies. They partner with clients both through a traditional agency model and through an innovative, embedded approach. Firewood offers strategy and planning, digital marketing, creative services, and event management. They are a team of nearly 140 dedicated professionals who work hard to deliver above expectations with curiosity that extends far beyond their work. Firewood is based in San Francisco with regional offices in Sandpoint, Idaho, and Dublin, Ireland. To learn more, visit http://www.firewoodmarketing.com.

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Dan Soine
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