Our Da Vinci update lays the foundation for Feathr’s ongoing journey to change the way events are designed, experienced, and ultimately monetized.
Gainesville (PRWEB) May 18, 2017
Event personalization specialist Feathr today announces the launch of “Da Vinci”, a major new update to its award-winning platform which empowers event organizers to easily create personalized event experiences through data, insights and communication.
“Da Vinci” marks the first step in realizing Feathr’s vision of shaping the future of the event experience. This is Feathr’s most significant product update to date and official shift to the Event Personalization Platform. Personalization is now embedded across the entire Feathr platform, allowing event organizers to understand their customer’s journey and personalize their customer’s experience before, during and after the event.
With “Da Vinci”, Feathr helps organizers leverage the data they already have by combining sources like registration, CRM, social followers, and website analytics to launch effective multi-channel campaigns across email, landing pages, online advertising, social media and chat bots. Beyond attendee acquisitions, Feathr can be used to personalize interactions including: presenting relevant content; connecting appropriate exhibitors and sponsors with attendees; suggesting relevant sessions; proposing valuable contacts to network with; and much more.
With many industry reports pointing to a decline in response rates to generic, mass digital marketing, Feathr addresses the increasing importance of delivering content and experiences that are personalized to the target audience.
Consumers who have grown accustomed to platforms such as Amazon and Netflix also expect a more personalized experience with event marketing. Feathr aims to equip event organizers with actionable insights and the tools to do just that, quickly, easily and effectively with an intuitive user interface using click and drag-and-drop capabilities.
Aleksander Levental, CEO of Feathr, says: “The growing challenge of capturing audience attention and the high number of competing events mean that it’s never been more important for event organizers to cut through the noise with personalization. Our new Da Vinci update helps event organizers quickly build a comprehensive picture of their customers and prospects, profiling and understanding digital behaviors so that they can create powerful, effective campaigns that are tailored to their interests.”
Aidan Augustin, President of Feathr, adds “Inspired by Da Vinci’s endless pursuit of flight and unique works of art, we wanted to inspire event organizers to take a bespoke approach to personalizing event communications and experiences. Da Vinci’s work laid the foundation for generations of scientists and aeronautical dreamers to come. Similarly, our Da Vinci update lays the foundation for Feathr’s ongoing journey to change the way events are designed, experienced, and ultimately monetized.”
Feathr is the Event Personalization Platform. Feathr empowers event organizers to easily create personalized event experiences through data, insights and communication. Founded in 2012, Feathr’s proprietary platform provides a comprehensive single customer view for event organizers of customer/prospect profiles and behavior, enabling users to directly act on the insights received within the platform for powerful results. Headquartered in Gainesville, Florida, USA, Feathr has powered more than 750 events worldwide to create personalized event experiences for leading organizers including UBM, Emerald Expositions, CES, NAB, and many more.