Arnold Worldwide Global CEO Pam Hamlin Joins Netra’s Board of Directors

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Influential Brand Builder to Help Shape the Impact of Image Recognition on the Advertising World

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“She’s the perfect complement to the already strong technology and early stage start-up expertise on our Board.”

Netra, Inc., a leader in visual intelligence and search, today announced that Pam Hamlin, Global CEO of creative agency Arnold Worldwide, has been elected to Netra’s board of directors. She joins investors Raymond Chang of NXT Ventures and Hambleton Lord of Launchpad Venture Group, along with CEO Richard Lee and CTO Shashi Kant.

Named Global CEO in December 2013, Hamlin oversees the entire Arnold global network. She is responsible for driving the vision and strategy for the agency, helping Arnold’s clients achieve their brand and business-building goals, and positioning Arnold to excel in the quickly evolving Advertising, Marketing and Technology fields. Hamlin is a veteran of Arnold who most recently was President of the agency’s Boston headquarters.

“As a former P&G marketer, I’ve always admired Pam and the Arnold team’s work on seminal campaigns for brands like Volkswagen, Ocean Spray and Progressive. Great creative work is built on a solid foundation of category and customer-driven insights. Pam quickly recognized Netra’s potential for better understanding consumer intent and interests based on what they’re posting in their images, but also for leveraging those insights to improve how brands engage consumers. We are honored to have someone with Pam’s brand-building knowledge and network on Netra’s board of directors,” said Richard Lee, Netra’s CEO. “She’s the perfect complement to the already strong technology and early stage start-up expertise on our Board.”

Consumers openly share 3.5 billion photos on social media every day. Hidden within these photos are valuable insights about consumer’s activities, interests, brand preferences, relationships, and key life events. Netra’s software helps enterprise make sense of the tsunami of imagery in the world – to organize it, and make it useful – and Netra’s Visual Intelligence solution provides the opportunity to better understand what consumers are sharing on a massive scale.

After first discovering Netra, Hamlin experimented with introducing her team members to one another using only their Instagram feeds. The photos told a remarkably accurate story about their personalities, their lives, and what was important to them. The exercise cemented Hamlin’s belief in the growing importance of Visual Intelligence.

“Part of my role as CEO of Arnold is to stay current with technologies that I believe can positively impact the advertising and marketing strategies we provide to our clients. Given the accelerating pace at which consumers are taking and sharing imagery, it’s clear that we need tools to better extract insights and actions at massive scale,” said Hamlin. “Netra’s solution and team are the best I’ve seen in the space and I’m excited to join them on this journey.”

About Pam Hamlin
Pam Hamlin is a dynamic leader with nearly three decades of experience building brands and providing marketing and business strategy to a wide range of industries. She has been an engine for growth, evolution and cultural vibrancy at Arnold Worldwide for nearly 20 years – stewarding accounts, developing important business opportunities and ultimately running the company. Previously, Pam served as President of Arnold’s Boston office from 2006-2013, and as Managing Partner, Director of Account Management from 1998-2006, with responsibility for leading the account management department and overseeing the Fidelity, Royal Caribbean, Gillette and Ocean Spray accounts.

About Arnold Worldwide
Arnold Worldwide is a global creative agency delivering services across all communication touch points – advertising, digital, promotions, direct, design and branded content. Arnold represents a diverse portfolio of clients including Allergan, Angie's List, Carnival Cruise Line, CenturyLink, Fidelity Investments, The Hershey Company, Huntington Bank, Jack Daniel's, National Association of Realtors, Ocean Spray, Progressive, PUR, Sanofi, and many other great brands. The agency is part of the Havas Creative Group, with offices in Boston, London, Madrid, Milan, New York, Prague, São Paulo, Shanghai, Sydney and Toronto. http://arn.com

About Netra
Netra’s mission is to organize the deluge of photos and videos online, extracting data and insights to understand consumer intent and preferences, and help drive visual discovery. Netra has four patents pending on its technology, which was borne out of research from MIT CSAIL. Netra offers an analytics dashboard to brands and agencies, and API access to social marketing platforms.
To learn more, visit http://www.netra.io.

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