Jeff is an example of that rare SEO that truly understands the industry and knows how to derive business value, regardless of situation.
New York, NY (PRWEB) May 19, 2017
Botify, the premiere technical SEO platform for enterprise companies, has named Jeff Smith Head of US Professional Services. The addition of this important role will transform Botify’s customer relationships in the US.
“I was a client of Botify before I joined the team. Having been in the position of our customers, I understand their challenges. I can communicate the value of the platform more clearly to them and direct them to the information they need to make them most successful in using the platform,” said Jeff Smith Head of US Professional Services.
Jeff is a results-oriented SEO with more than 14 years of experience in digital marketing. He led impressive brands like HomeAway Inc. and RetailMeNot, Inc. through early growth phases then global expansion. He built and managed SEO and product-management teams, working side by side with engineers to guide projects from conception to completion. His deep SEO experience includes international site migration, web analytics, link evaluation and research, optimization of click-through rates, and AB testing for conversion rate optimization and UX improvements. With Jeff’s leadership in the US, Botify will be able to expand product adoption and extend client support even for brands with major search challenges.
“Many people touch SEO and understand it at a basic level. Very few people study it and evaluate widely accepted search strategies. Even fewer still reach a level of expertise where they can consistently create growth from their foundational knowledge on the topic. Jeff is an example of that rare SEO that truly understands the industry and knows how to derive business value, regardless of situation,” said Adrien Menard, CEO, Botify.
Botify has offices in Paris, New York, and London, and works with more than 400 customers spanning 30 countries. Recognition of Botify’s crawler includes several award wins: 2016 Best Search Software in the US and EU, Best SEO Software Tool in the UK, and 2017 Software Innovation winner in the EU. Botify works with global enterprise customers across industries and partners with premier companies including Expedia, Staples, Refinery29, eBay, and iProspect. After partnering with Botify, clients quickly see organic improvements of 15% on average, with some clients driving as much as a 214% increase in less than 3 months of using the platform.
“Botify is the leading technical SEO platform,” said Jeff Smith, Head of US Professional Services. “The team at Botify expertly understands the communication between sites and search engines. Within the platform, every element of that communication is dissected so users of all levels can understand how search engines experience their site and how to direct that line of communication to ultimately derive business value.”
Botify is backed by European VC firms Idinvest and Ventech which invested $7.2 Million in Series A funding in early 2016. Hiring top talent is the answer to the company’s plans to grow sustainably at a global scale. Jeff’s appointment is a critical move in a series of hires Botify is making to build the international team.
Botify is the premiere technical SEO platform for enterprise companies. Built by SEOs for SEOs, this innovative, award-winning solution empowers users to improve performance with unprecedented visibility into how search engines crawl and index a site. Botify has offices in Paris, New York, and London, and works with more than 400 customers in 30 countries. Their enterprise customers span industries and include Expedia, Staples, Refinery29, eBay, and iProspect. For more information visit https://www.botify.com/.