YourEncore Builds Account Strategy with Strategy Mapper

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Robust Account Strategy is Key to Winning and Customer Success and Driving Revenue

“Strategy Mapper has made account planning and execution simple, yet highly effective in driving account growth.” Mike Lewis – Chief Revenue Officer

YourEncore is the leading provider of proven expertise to the life sciences and consumer goods industries. YourEncore cultivates and nurtures a network of Experts rich in experience and technical know-how for flexible resourcing and consulting engagements. YourEncore Experts help clients outthink, outpace, and outperform the competition by supporting critical decisions, filling resource gaps, and solving complex problems. In 2016 YourEncore sales leadership wanted to address some pain points they had in our sales processes and found Strategy Mapper. The challenges specifically addressed are:

  • Lack of account planning - In some cases the account teams didn’t have plans for the development and growth of their customer accounts. Some teams did have plans, but there was no visibility into the plans and the plans’ activities. Strategy Mapper has been implemented on a select number of accounts that have been targeted for growth. The teams use the milestones in Strategy Mapper for a clear view of the activities in the plan and how the plan is progressing. Since Strategy Mapper is a native Salesforce app it was easy for the account teams to adopt.
  • Account plan consistency – In the teams that did have account plans, the plans weren’t always consistent. Strategy Mapper allows for this consistency by employing its template technology. The account teams now get consistent, repeatable plans and can report on and learn from the planned activities.
  • Customer org visibility - One of the benefits of Strategy Mapper that the account teams use is the Org Map feature. This interactive feature allows the teams to view and modify the customer reporting structure along with roles and stances of each individual in the Org Map and this is all stored natively in YourEncore's Salesforce.com org.

According to Mike Lewis, Chief Revenue Officer, since using Strategy Mapper YourEncore, has realized an increased usage of Salesforce. This has driven more and better customer engagement. YourEncore account teams are able to reduce the amount of effort creating and maintaining account and opportunity plans, giving them more time to spend with customers. This results in more customer satisfaction and increased revenue. All of the plans generated using Strategy Mapper are automatically stored and updated natively in our Salesforce org, giving the entire executive team complete transparency into our key accounts.

About Point N Time Software, Inc.
Founded in 2011, Point N Time Software’s Strategy MapperTM is a native Salesforce.com application that is the natural convergence of account, opportunity and meeting planning. Its intuitive interface allows your organization to easily and consistently build, maintain and communicate Account and Opportunity Plans, manage customer meetings, and capture customer intelligence all while reducing the administrative overhead of maintaining accounts and opportunities in Salesforce.com. For more information see http://www.pointntime.com

About YourEncore
Founded in 2003, YourEncore's mission is to put experience to work. We offer clients the opportunity to tap into the most accomplished and experienced community of experts in the world. We offer Experts the opportunity to use their experience to make a lasting difference. And we offer our people the opportunity to transform the way work gets done together with the best and the brightest. For more information see http://www.yourencore.com/

Travis Davis                        
Point N Time Software, Inc.
214-509-8664
travisd(at)pointntime.com

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Travis Davis

Sales
@StrategyMapper
since: 02/2012
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Point N Time Software, Inc.

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