Today’s shopper is much more convenience-oriented and interested in finding what they want, when they want it, from where they want to shop.
San Rafael, CA (PRWEB) May 23, 2017
Gene Semmelhack, a seasoned e-commerce and digital marketplace veteran, has joined CohereOne’s premier consulting team as the head of its Amazon & Marketplaces practice. He possesses more than 25 years of experience leading all aspects of digital marketplace strategy, channel development, and online media for multi-channel retailers. He will focus on developing growth strategies for CohereOne’s clients through Amazon and other digital marketplaces.
His approach centers on integrating digital marketplaces into a brand’s overall marketing strategy. This increases the brand’s value through engagement with audiences that it might not otherwise have been able to reach. As a result, multi-channel retailers are empowered to compete more effectively on a much larger playing field.
Semmelhack said, “Today’s shopper is much more convenience-oriented and interested in finding what they want, when they want it, from where they want to shop. The enormous product selection offered by Amazon, combined with services like Prime, attract tens of millions of loyal, high-value shoppers. Retailers need to showcase their brand and offer their products to these and millions of other digital marketplace shoppers to reach larger audiences and drive incremental revenue.”
CohereOne President Tim Curtis said, “Our clients told us that they wanted us to provide support for Amazon and digital marketplaces, and Gene’s expertise meets this demand perfectly. He will increase the value of our clients’ brands through opportunity assessment, strategic consulting, and content development and optimization as well as many other digital marketplace services.”
Semmelhack is excited about joining CohereOne, saying, “This is a great opportunity for me to work with a team of professional consulting partners as well as a company with a fantastic reputation for serving e-commerce and direct merchants.”
Semmelhack joins a powerful team of consultants that continue to drive CohereOne’s rapid growth as the most capable integrated marketing agency in the U.S. CohereOne provides consulting and best practice reviews in the areas of brand, merchandising, creative, and marketing both in print and digital media. You can learn more about CohereOne and other members of its consulting team by emailing info(at)cohereone(dot)com or visiting http://www.cohereone.com.