Palo Alto, Calif (PRWEB) May 22, 2017
Eversight, the leader in Offer Innovation software, today announced that the company’s Co-Founder and Chairman, David Moran, will be a featured presenter at the upcoming RBC Capital Markets Consumer and Retail Conference, taking place May 31st and June 1st at The Four Seasons Hotel in Boston.
Mr. Moran’s session, entitled “The Great Trade Spend Efficiency Opportunity: What’s Real and Where are the Actual Opportunities for Performance Gains,” is scheduled for 1:30-2:30 pm ET on June 1st.
The session will address the long-standing challenge of trade spend efficiency and offer pragmatic, concrete perspectives for both CPG manufacturers and retailers to take away and start addressing new and real opportunities to increase the efficiency and effectiveness of trade promotions.
“Even though manufacturers have been spending an increasing percentage of sales over the years on trade promotions that largely don’t work, the industry has been faced with a lot of hype and only partial solutions until recently,” said Moran. “As a former practitioner myself, I am excited by what is now possible and am honored to participate and share my perspectives at this important conference.”
Prior to co-founding Eversight, the leader in Offer Innovation software solutions that enable CPG manufacturers and retailers to discover, test, and deploy more effective promotions, Mr. Moran developed a wealth of expertise in pricing, promotions, and overall revenue growth management as VP of Global Sales, Revenue Management for Anheuser-Busch InBev na/sv and, earlier in his career, as a leader in McKinsey & Company’s Consumer Pricing service line.
Mr. Moran has also written and spoken on related topics such as machine learning technology for pricing and promotion, the behavioral economics theories and heuristics behind why consumers buy on promotion, and broadly about digitization and other major forces disrupting the retail industry.
Headquartered in Palo Alto, Calif. and founded in 2013, Eversight provides Offer Innovation software that helps retailers and consumer goods companies dramatically improve promotion effectiveness and make better use of in-store promotion dollars. Eversight disrupts the world of promotions by combining the latest in predictive analytics, cloud software, data science and behavioral economics. Eversight Cloud™ enables customers to remove the guesswork and risk from promotions by digitally testing hundreds of unique offers with real shoppers to find the best performing ones. Eversight serves as a strategic partner to some of the largest consumer goods companies and retailers, including Coca-Cola, Ferrero, Keurig, Kimberly-Clark, Nestle and other leading brands. Promotions based on Offer Innovation have yielded an unprecedented 10 to 25+ percent performance improvement over traditional promotions. Visit http://www.eversightlabs.com to learn more.
Follow Eversight on Twitter at @Eversightlabs and on LinkedIn http://www.linkedin.com/company/eversight.