Why Is the Flushable Wipes Market Doubling Every Five Years Despite Clogging up Sewer and Septic Tanks

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Sterling Global Products is taking over the disposable wipe industry with their clever wipe dispensers and biodegradable, dispersing wipes.

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Sterling Global Products' array of disposable wipes

According to consumer research by Kimberly-Clark posted in the New York Times, the users of moist toilet paper wipes, 54% keep the product hidden from view; most often times under the bathroom sink.

Why is the flushable wipes market doubling every five years despite clogging up sewer and septic tanks?

Why is the flushable wipe market doubling in sales every 5 years? According to Smitherspira, in 2015 flushable wipes accounted for $1.4 billion in sales. A significant increase from $796 million in 2010; moreover, projections are for sales to increase further to $2.7 billion by 2020.

The main reasons why the flushable wipe market is growing exponentially is it's driven by convenience, hygiene, performance, cost and consumer eco-perception. Consumers love products that make their life simpler while providing all their hygienic needs.

A secondary reason, is companies like Sterling Global Products (sterlingglobalproducts.com), who leads the way with their new patented refillable hanging flushable wipe dispensers. These dispensers hang on most toilet paper holders and along with their biodegradable flushable wipes, offer a convenience like no other product on the market. According to Robert J Delaney, CEO of Sterling Global Products: "When we first hit the market with our two brands of world patented wipe dispensers and flushable, biodegradable wipes at trade shows, we found about 12% of the people at that time used flushable wipes." In 2016, Sterling Global Products found that about 30% of people use flushable wipes.
Consequently, Sterling's business has tripled in size in the last 3 years due to their patented refillable wipe dispenser. It allowed the wipes to be conveniently placed right where you need them.

Equally important for the flushable wipe market is the wipe technology. In the last 2 years, a water base glue and a short paper fiber causes the paper to disperse when it is agitated in water. Sterling welcomed this technology by adding to their already biodegradable wipes, the dispersing technology, which allowed an even more clear flow through plumbing.

According to consumer research by Kimberly-Clark posted in the New York Times, the users of moist toilet paper wipes, 54% keep the product hidden from view; most often times under the bathroom sink. Sterling Global Products changes this by allowing "freshness within reach" with their convenient, hanging, and discrete wipe dispensers coupled with their biodegradable wipes.

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Bob Delaney

Dixie Petty
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