Redmond, Wash. (PRWEB) May 23, 2017
Versium, a leading predictive analytics company, announced today it has tapped sales and marketing veteran Dan Concannon as its Chief Revenue Officer. In this new role, Concannon will oversee global sales and marketing in addition to serving as an integral member of the company’s executive leadership team.
“With our customer count and revenue growth expanding at a rate of more than 100 percent annually, Versium is in a significant stage of sales growth,” said Chris Matty, co-founder and CEO of Versium. “This is the ideal time for us to expand our executive leadership team to help the company continue on this trajectory. Dan’s experience and proven track record of delivering sales and revenue growth to early stage, rapidly growing companies will prove invaluable to Versium’s future.”
Concannon brings to Versium a wide breadth of experience, most recently serving as a strategic sales and business development advisor to The London Stock Exchange (LSE) and DemystData. Concannon’s prior roles include Executive Vice President of Sales and Marketing at WealthEngine and CEO of GMI Ratings, an independent provider of global corporate governance and ESG ratings and research. As CEO, Concannon led the company to a successful exit for shareholders through a sale to strategic acquirer, MSCI, Inc.
Immediately, Concannon will focus on continuing to build Versium’s customer base among sales and marketing professionals in enterprises, marketing agencies and professional services organizations. Versium customers and partners can expect Concannon to offer innovative solutions, additional resources and access to strategic partnerships that will help clients leverage Versium’s data and automated predictive analytics capabilities.
“Predictive analytics is a developing, disruptive space and many businesses are just beginning to grasp its potential,” said Concannon. “I know from first-hand experience that being able to gain actionable intelligence about what motivates a customer or prospect to make a buying decision can make all the difference for sales and marketing teams. Versium is a clear leader in this emerging market and I look forward to helping our customers improve their sales and marketing effectiveness by leveraging Versium’s unprecedented data and the power of machine learning.”
Versium delivers automated predictive analytics solutions, which provide actionable data intelligence faster, more accurately and at a fraction of the cost of hiring expensive data science teams or professional services organizations. Versium's solutions leverage the company's extensive LifeData® warehouse, which contains more than 1 trillion consumer and business data attributes. LifeData® contains both online and offline behavioral data including social-graphic details, real-time event-based data, purchase interests, financial information, activities and skills, demographics and more. These attributes are matched to an enterprise's internal data, and used in machine learning models to improve customer acquisition, retention and cross-sell and upsell marketing activities.