WashingtonFirst Mortgage Teams Up with Cultural Outreach to Reach Millennial and Multicultural Homebuyers

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Through an innovative digital marketing strategy and coaching provided by Cultural Outreach, the Washington D.C. independent mortgage company will continue to expand their market in reaching millennial and multicultural homebuyers.

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The mortgage company is committed to building on their excellent reputation, and driving progress in the mortgage industry, through greater digital engagement with clients and the community.

With 89% of new homebuyers using a mobile search engine to begin their homeownership journey, it's essential for mortgage companies to adopt digital strategies in order to keep pace with the expanding market of millennials looking for homes. Millennials have grown up with digital and mobile options in their hands, and expect every service they need to, at minimum, offer working digital or mobile products.

WashingtonFirst Mortgage (WFBI), a leading independent mortgage company headquartered in Washington D.C., has partnered with Cultural Outreach Solutions to ensure the progressive firm remains ahead of upward trends in the competitive Millennial market. They will participate in the newly launched training and marketing platform, called the CultureMAP (“Market Access Plan”), offering cutting-edge solutions to help loan officers modernize their business practices and access diverse markets.

The mortgage company is committed to building on their excellent reputation, and driving progress in the mortgage industry, through greater digital engagement with clients and the community.

“We’re excited to announce our partnership with Cultural Outreach Solutions to help us navigate the needs of the Millennial generation and deliver the information and home buying process that meets their expectations," said Patrick Gardner, Executive Vice President of WashingtonFirst. “Cultural Outreach has the insight and platform we felt is necessary to help us deliver the best marketing, information, and service.”

Kristin Messerli, Founder of Cultural Outreach, states, “WashingtonFirst has a commendable reputation for diversity in financial services, and we are excited to help them build on that solid foundation.”

WashingtonFirst was introduced to Cultural Outreach through National MI. Jim Pippin, Director of Product Development with National MI, says, “Through Cultural Outreach, we are able to provide our customers with cutting-edge solutions to access multicultural and Millennial homebuyers.”

Together, Cultural Outreach and WashingtonFirst will develop content and strategy to leverage the mortgage company's expertise and enhance their consumer engagement through digital channels.

About Cultural Outreach Solutions
Cultural Outreach Solutions connects financial institutions with underserved markets and Millennials through cross-cultural training and marketing tools. Through solutions including the CultureMAP training and SocialMAP marketing tools, Cultural Outreach arms lenders and Realtors with critical tools to drive homeownership growth in all channels. To learn more, visit http://www.CulturalOutreach.net.

About WashingtonFirst Mortgage
WashingtonFirst Mortgage is a leading residential mortgage lender, providing a broad array of financing solutions and professional guidance to help their customers successfully navigate the lending process. To learn more, visit http://www.WashingtonFirstMortgage.com.

Press Contact

Mikki Hernandez
Head of Product Development
(918) 324-6271
mikki(at)culturaloutreach(dot)net

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Mikki Hernandez
@kristinmesserli
since: 01/2013
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