Altec Lansing Brings the Best in Everything-Proof Sound to Summer Adventures and Beyond

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Brand New Sonic Boom Party Speaker, Life Jacket XL and Baby Boom Bring Big Sound to Backyard Parties, Beaches, and Camping; Sport Edition Everything-Proof Earphones are the Perfect Accessory to Summer Workouts and Activities

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Altec Lansing, innovator in sound, knows how to keep backyard parties, camping trips, and beachside lounging going with the availability of its next generation of Everything-Proof Bluetooth speakers: the mega-party Sonic Boom speaker, the bass-blasting LifeJacket XL speaker, and the ultra-mini Baby Boom speaker. These three speakers can be found at retailers nationwide.

Altec Lansing’s newest speakers continue to meet the Ingress Protection (IP) 67 rating certifying that the speakers are waterproof, shockproof, and snowproof. In addition to withstanding whatever life throws at them, the speakers boast powerful Bluetooth sound and a long life with a lithium ion battery.

Ready to dive into a summer playlist, head first, with the newest from Altec Lansing?

SONIC BOOM - The largest, most powerful party speaker in Altec Lansing’s fleet of Everything-Proof line boasts 100-ft wireless range and 50 hours of battery life, complete with three built-in phone chargers, car charger, and 2 AC outlets. The Sonic Boom comes with a Beast Mode button to increase the bass for an even more amplified sound. Boasting an IP67 rated waterproof, shockproof, snowproof, the speaker can withstand a sandy beach day, splashes at a pool party, or going overboard, as the speaker also floats!
MSRP $229.99
8in sub-woofer x 1”, 3in tweeter x1”
Available at Walmart, Target, and Academy Sports

LIFE JACKET XL - The latest in the Jacket family, this speaker has big omni-directional sound perfect for camping in the mountains, lying on the beach, or wherever a summer adventure awaits. This IP67 rated waterproof, shockproof, snowproof speaker has a 100-ft wireless range and 40 hours of battery life- and the ability to charge your smartphone. Dropped it in the lake? No problem - this durable speaker floats - never miss a beat!
MSRP $199.99
2” x 2 woofer, 1.25” x 2 tweeter
Available at Walmart in multiple color options

BABY BOOM - This compact, super rugged speaker is the best companion this summer, as it comes with a hefty carabiner to latch onto backpacks, beach totes, purses, and more. This little speaker packs some serious playtime, with far-reaching 30-ft wireless range and a six-hour battery life. And just like its larger siblings, the Baby Boom is also IP67 rated to withstand water, shock, snow and more - and also floats!
MSRP $39.99
Dual 1.5” neodymium drivers
Available at Target and Best Buy in multiple pantone colors

Both Sonic Boom and Life Jacket XL features Altec Lansing’s new “House Party mode,” enabling these speakers to connect via Bluetooth through the new Altec Lansing “Connect App” (available via iTunes for Apple and Android). This new app will allow users to access playlists from apps like Spotify, and then pair with up to 50 speakers at once for true party mode.

Also available at retailers nationwide this summer is Altec Lansing’s collection of Sport Edition bluetooth earphones. These IPX7-rated waterproof and sweatproof earphones meet your personal preferences, complete with microphone and song navigation, and comes with a carry case.

Altec Lansing Sport In-Ear Earphones (MZX399)
Six hours of playtime with a lithium ion battery; boasts a wireless range of 30 feet
Comes with Freebit ear tips in small, medium, and large, for a custom fit
MSRP $49.99
Available at Target, Walmart, and Sears in multiple color options

Altec Lansing Behind-the-Ear Earphones (MZX499)
Six hours of playtime with a lithium ion battery, and a wireless range of 50 feet
Comes with Freebit ear tips in small, medium, and large, for a custom fit, and a charging cradle and pouch
MSRP $49.99
Available at Walmart, Academy Sports, and Staples in multiple colors

Altec Lansing Behind-the-Ear Earphones (MZX799)
Ten hours of playtime with a lithium ion battery; boasts a wireless range of 50 feet
Built-in fitness vocal tracker; comes with Freebit ear tips in small, medium, and large, for a custom fit, and a charging cradle and pouch
MSRP $79.99
Available at Academy Sports

For more information on how to keep tunes going this summer, check out Altec Lansing at http://www.alteclansing.com.

About Altec Lansing
Since 1927, generations of music enthusiasts have recognized Altec Lansing as a premier brand that consistently delivers high quality and rich sound in a host of audio products including; headphones, earphones, everything-proof speakers, home and car audio, DJ speakers, turntables, mobile accessories, and more. Altec Lansing provides a seamless combination of beautiful design aesthetics and terrific sound to exceed every audiophile’s expectations. Those who know audio, know Altec Lansing.
http://www.alteclansing.com l @alteclansingofficial

For more information, please contact:

Resound Marketing for Altec Lansing
Ashley Willis or Ali Krueger
ashley(at)resoundmarketing.com / O: 609.279.0050x105 / C: 732.500.2735
ali(at)resoundmarketing.com / O: 609.279.0050x114 / C: 732.991.7942

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Ali Krueger
Resound Marketing for Altec Lansing
+1 609-279-0050 Ext: 114
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