Tech PR Agency ARPR Launches FutureofPR.org to Educate & Drive Discussion on the Future of the Public Relations Industry

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PR veteran and managing partner at Gould+Partners, Rick Gould, featured in site's first video on the 120-year old industry's challenges and opportunities

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Through FutureofPR.org, ARPR intends to become a pioneering voice on pertinent discussions that lead to the revitalization and modernization of an industry with so much to offer.

ARPR, a tech public relations agency that propels global leaders to #MakeNews and #DriveLeads, today announced the launch of FutureofPR.org, a brand-driven site dedicated to educating and discussing the future of the PR industry with communications professionals, agencies, educators and brands. Featuring videos, blogs, whitepapers and more, FutureofPR.org will serve as a hub for information, best practices and debate about the prospects for an industry that is stagnant; one that is suffering from unprecedented employee turnover, high employee stress rankings, shrinking agency-client tenures, declining profits, a degradation of value and diminishing interest as a profession.

“I believe that together we can better an industry that's been built over the past 120 years into one we can be proud of today. In fact, the un-met possibilities and potential of our industry is what spurred me to build ARPR from the ground floor up,” said Anna Ruth Williams, founder and CEO of ARPR. “Through FutureofPR.org, ARPR intends to become a pioneering voice on pertinent discussions that lead to the revitalization and modernization of an industry with so much to offer.”

PR veteran and managing partner at Gould+Partners, Rick Gould, guest stars in the microsite’s first video outlining the challenges and opportunities for a 120-year old industry at a crossroads. The video is available here.

Challenges & Opportunities for the Future of PR

The rise of digital media channels, shrinking newsrooms, marketing technologies, Millennials, flexible workplaces and more have been embraced by the PR industry with cold arms. In addition, many agencies struggle mightily to demonstrate how a headline becomes a million-dollar sale and how content can turn prospects into customers. As a result, PR remains the first vendor to get slashed in budget cuts and blamed when sales goals go unmet. The average client-agency relationship has shrunk from 7.2 to 2.8 years while annual operating profits have consistently fallen since 2011.

“The future of the PR industry is in the hands of the agencies and practitioners who willingly embrace innovation, evolve their business models and revitalize their corporate structures,” Gould said. "With innovation of business models, new tools and technologies, and revised processes and procedures, the PR industry can regain its influence and showcase value like never before.”

FutureofPR.org, and its related hashtag and Linkedin group, will spearhead conversations and content that dispute the status quo of what is and what is not PR. It will challenge PR pros to not avoid sales goals and encourage agencies to invest more in professional development and compensation. Ultimately, FutureofPR.org will showcase how PR has evolved into a holistic relationship between headlines and lead generation, content marketing and relationship building – all working together to create a lucrative partnership for both clients and agencies.

About ARPR
ARPR is a tech PR agency that propels global leaders to #MakeNews and #DriveLeads. 
Headquartered in the tech boomtown of Atlanta and with offices in New Orleans and San Francisco, ARPR is pioneering the Future of PR through innovation and services that push the limits of what a public relations agency can achieve. ARPR was named the 2016 National Tech Public Relations Agency of the Year by Bulldog Reporter and a 2016 TOP Places to Work in PR by PR News. For more information on ARPR clients and services, visit http://www.arpr.com and follow @AR__PR on Twitter.

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Evan Goldberg
ARPR
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