NextAdvisor Reveals Results of Social Media Privacy Study

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New research shows the habits of adults when it comes to social media privacy and passwords

We wanted to understand how people of all ages approach privacy when it comes to their social media accounts, but also wondered if there were differences between how someone from a younger generation might act compared to someone older.

In an effort to better understand how adults in the U.S. view their privacy on social media in comparison to other websites and apps, NextAdvisor, a leading consumer finance and small business information website, has released two articles containing the results of a recent survey. The survey, which was conducted by NextAdvisor from April 25 - 26 and comprised of 504 men and women ages 18 and older, asked a variety of questions related to how they choose and secure their social media passwords, what kind of privacy settings they use when posting on social media and more. NextAdvisor broke down the results into two blog posts. The first post focused on people’s password habits, while the second post focused on their privacy habits. In both articles, the survey respondents were divided into two age groups, 18 to 40 and 41 to 65 or older.

“We wanted to understand how people of all ages approach privacy when it comes to their social media accounts, but also wondered if there were differences between how someone from a younger generation might act compared to someone older,” said Jocelyn Baird, NextAdvisor’s Associate Editor.

The articles assess the survey results and give advice to readers for what they can learn from the habits and choices of their peers. Here are some of the top findings:

  • More than half of all respondents (67%) said they have, now or in the past, used the same password between one or more of their social media accounts.
  • One in three (31%) admitted to never changing their social media passwords.
  • Nearly all of the participants ages 40 and under (92%) said they know how to check their social media privacy settings, compared to 72% of those 41 or older.
  • Just over half (51%) of all respondents have never Googled themselves.

Both articles can be viewed on NextAdvisor’s website, where readers can also access in-depth reviews and research on personal finance topics such as credit cards, credit report monitoring, personal loans and savings accounts, as well as other topics related to technology, small business services and more.

See how secure social media users’ passwords are here: http://www.nextadvisor.com/blog/2017/05/11/how-secure-are-your-social-media-passwords/

And learn all about their privacy habits here: http://www.nextadvisor.com/blog/2017/05/17/social-media-privacy-how-do-your-habits-compare-to-the-average-person/

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Kistie Adams
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