Veteran Marketing Research Leader Bob Wood Joins Resonate to Advance Company’s Consumer Values and Motivations Research and Modeling Across All Channels and Devices

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As Resonate continues to evolve its multi-model research strategy and methodology that fuses the largest pool of proprietary long-form survey data with real-time consumer behavior data and predictive modeling at census-level scale, Wood brings a wealth of research and consumer behavior knowledge to the organization.

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Bob’s domain expertise in both values and motivations research and broader consumer psychology is world class

Resonate, a leading provider of real-time consumer intelligence and activation software, announced the appointment of Bob Wood as Vice President of Research. As Resonate continues to evolve its multi-model research strategy and methodology that fuses the largest pool of proprietary long-form survey data with real-time consumer behavior data and predictive modeling at census-level scale, Wood brings a wealth of research and consumer behavior knowledge to the organization.

“Bob’s domain expertise in both values and motivations research and broader consumer psychology is world class,” said Andy Hunn, COO and Co-Founder of Resonate. “This, coupled with many years of applying this kind of research in the real world to help marketers develop their strategies, and ultimately activate those strategies at scale, makes Bob a perfect fit for Resonate.”

Resonate’s consumer intelligence provides insights into real world consumer values, beliefs, motivators and purchase drivers, at the individual level. These insights provide marketers with rich consumer understanding and targeting capabilities on any channel and any device. Wood’s unique combination of deep domain expertise in consumer behavior, automated machine learning, and artificial intelligence technologies will help to drive Resonate towards providing deeper consumer real-time understanding, engagement, conversion, retention and loyalty for marketers.

Wood previously led the Advanced Analytics group at Merkle, a leading performance marketing agency, driving their consumer research and insights strategy. Prior to Merkle, he led the Marketing Science team at Cox Communications and was Director of Marketing at Wing Enterprises.

About Resonate:

Resonate offers the largest proprietary understanding of US consumers. The company helps B2C marketers understand and engage the right people with the right message with precision and scale. Our SaaS solutions and managed media services accelerate the ability to understand, activate, and measure customers and prospects in real-time, driving successful ‘always on’ strategy and execution.

Founded in 2008 and headquartered in Reston, Virginia, Resonate is privately held and backed by Revolution Growth, Greycroft Partners, and iNovia Capital. For more information, please visit http://www.resonate.com.

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Melissa Burke
Resonate
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