New Online Community Connects High School Counselors and Higher Education Admissions Staff

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Intersect™ by Hobsons creates dynamic networking space to foster collaboration and improve best-fit matching in college admissions.

Hobsons, the leading provider of college and career readiness, enrollment management, and student success solutions, today announced the launch of Intersect™, a suite of tools designed to foster dialogue between high school counselors and higher education admissions staff as well as between colleges and prospective students.

Counselors at more than 12,000 schools around the globe using Hobsons’ popular college and career readiness platform Naviance® can now connect directly with U.S. higher education admissions professionals to learn more about their campuses, their admissions criteria, and financial aid options to help students connect with their best-fit options after high school.

According to a soon-to-be-released Hobsons survey of college admission counselors, nearly 75 percent said they make an initial visit to a high school because of a positive interaction with the school counselor. With the launch of Intersect, which includes the Hobsons Counselor Community reachable for free through Naviance, high school counselors can meet and network with admissions representatives to better understand their institution and to invite them to visit, helping students to make better-informed decisions about their educational choices.

Through Intersect, college admissions representatives can publish real-time information about their institutions to millions of students in Naviance, including detailed information about student life, academics, costs, and admissions. Engaging in the Hobsons Counselor Community will allow them to reach K-12 counselors working directly with prospective students, increasing their chances of recruiting best-fit students who are most likely to enroll and succeed at their institutions.

“Students benefit when high school counselors and college admissions representatives work together,” said Amy Reitz, General Manager for Intersect by Hobsons. “Our research has shown that these dedicated professionals in K-12 and higher ed are best-positioned to help students and their families connect with their best-fit options after high school to achieve their education and life goals.“

Later this summer, the Hobsons Counselor Community will expand to provide free access for all high school counselors (including those without Naviance) and to fully integrate the next generation of RepVisits, the counselor-created service recently acquired by Hobsons that enables on-line scheduling of high school visits by college admissions reps. This scheduling capability will continue to be available to all high school counselors and higher ed admission counselors for free.

As colleges and universities work to recruit a broad spectrum of students, they are increasingly looking at high school counselors as their partners in identifying and connecting with students who are not only eligible for admission, but who are more likely to thrive and succeed on campus, improving college retention and graduation rates as well as increasing student satisfaction and employability. Nearly 100 higher education institutions are already active in Intersect and anxious to connect with high school counselors now that the Hobsons Counselor Community is live.

“The Hobsons Counselor Community allows our university to have a conversation with one of the most important influencers in the college search: the high school counselor. Just like with a prospective student, having an ongoing dialogue about our university with the school counseling staff allows them to get a more complete picture about what we have to offer and more importantly, allows the high school counselors to form a clearer picture about which students at their school would be a good fit at our university,” said Michael Brown, director of admission for Heidelberg University in Ohio. “Finding a university that is a good fit for the student is what the college search is all about.”

To learn more about the Hobsons Counselor Community and Intersect, visit: https://www.hobsons.com/intersect

About Hobsons
Hobsons helps students identify their strengths, explore careers, create academic plans, match to best-fit educational opportunities, and reach their education and life goals. Through our solutions, we enable thousands of educational institutions to improve college and career planning, admissions and enrollment management, and student success and advising for millions of students around the globe.

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