PinkCilantro Digital Agency Appointed by Yauatcha Houston

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PinkCilantro has been hired by Yauatcha Houston to provide digital marketing solutions

PinkCilantro A Social First Digital Agency

PinkCilantro's primary role will be to translate the Yauatcha Houston experience across social media channels.

PinkCilantro, a social-first digital marketing agency, announces today that it has been appointed by Yauatcha Houston, a new Chinese dim sum teahouse located at The Galleria. PinkCilantro has been tasked with raising awareness of Yauatcha Houston within the restaurant’s target audiences and helping create a loyal following in Houston for the restaurant.

Basya Benshushan, CEO of PinkCilantro shares: “I am thrilled to be adding Yauatcha Houston to our high-end client roster. There is nothing more fulfilling than sharing with the C-suite the power of data that our digital solutions will reveal. I know there is an innovative campaign on the horizon.”

Yauatcha made its highly-anticipated debut in a standalone luxury retail building that is part of The Galleria, Houston’s ever-evolving shopping and dining destination (5045 Westheimer Rd. Houston, TX 77056). Yauatcha is part of Hakkasan Group and this is the second U.S. location for Yauatcha, which recently opened its first U.S. location in Waikiki.

PinkCilantro’s primary role will be to translate the Yauatcha experience across social media channels. This will involve launching social campaigns to attract locals and visitors as well as offering Yauatcha Houston invaluable insights about their patrons.

Dianna Balabon, Executive Vice President of Marketing of Hakkasan Group comments: “After the successful opening of Yauatcha Houston, we are excited to work with PinkCilantro to encourage diners to visit this innovative restaurant for our award-winning dim sum, cocktails, teas and patisserie.”

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ABOUT PINKCILANTRO:
PinkCilantro is a social-first digital agency; focused on producing data driven campaigns to meet business objectives. Its data driven philosophy builds digital solutions for world-class brands, healthcare corporations, and established nonprofits.

Client portfolio includes Rolex, Deutsch & Deutsch, Whiteflash, Qualitas Health, Estafeta USA, as well as, T-Mobile Partners. http://www.pinkcilantro.com

ABOUT YAUATCHA
Yauatcha is a Chinese dim sum teahouse offering an all-day dining experience. It launched in Soho, London in 2004 gaining immediate critical acclaim and receiving its Michelin star within a year of opening, which it maintains to this day. Yauatcha City opened in May 2015 following the success of the Soho restaurant. Yauatcha provides a unique dining experience, offering authentic dim sum with a contemporary influence. The menu includes a wide selection of dim sum and a list of over 30 types of tea. Yauatcha is also known for its hand-made petits gateaux and macarons. Yauatcha’s innovative cocktail program brings together Asian-inspired ingredients such as tea and lemongrass with fresh tropical fruits. The design offers full view of the kitchens allowing passers-by to witness the preparation of the expertly made dishes. Yauatcha is a part of Hakkasan Group, which has pioneered Chinese fine dining globally through its Michelin-starred Cantonese restaurants Hakkasan, HKK and Yauatcha. Yauatcha also has four restaurants in India; Mumbai, Bengaluru, New Delhi and Kolkata, and recently launched in Waikiki, Hawaii in February 2017, Houston, Texas in March 2017, and Saudi Arabia in 2018.

CONTACT:
Name: Sahar Paz
Mobile: 718-208-7207    
Email: Sahar(at)PinkCilantro.com

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BASYA Benshushan
PINKCILANTRO
+1 832-331-3908
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@PinkCilantro
since: 09/2008
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