Portland needs an event like Marketing Loves Sales. We must cultivate a hub of tech-minded companies that are finding ways to make revenue generation and sales alignment a strength rather than a weakness. - Mike Nierengarten, President, Obility
Portland, Or (PRWEB) June 05, 2017
Marketing Loves Sales (http://www.marketinglovessales.com/) has been a leading business-to-business (B2B) tech marketing conference for the past two years and is finally headed to the NW. Held in the Bay Area since its inception, Marketing Loves Sales will make its first appearance in Portland, Oregon thanks in part to this year’s presenting sponsor, Certain, Inc.
Marketing Loves Sales brings B2B tech marketing industry leaders from across the US to discuss how to increase revenue from digital marketing and better align sales with marketing departments. This year’s conference is sponsored by Certain, Inc. and includes Google, Invoca, Jive Software, Swiftype, SEMpdx, and the Technology Association of Oregon as partners.
As the ‘Silicon Forest’ has continued to grow in recent years, it’s a natural progression to bring this type of conference to Portland. In bringing Marketing Loves Sales up north, along with thought leaders from across the industry, Obility is looking to accelerate the growth of an already bustling market of tech companies across the northwest.
“Thought leaders share best practices and strategies seemingly five times a week in the Bay Area. The city of Portland needs an event like Marketing Loves Sales. We must cultivate a hub of tech-minded companies that are finding ways to make revenue generation and sales alignment a strength rather than a weakness,” said Mike Nierengarten, President, Obility. “We’ve been thrilled with the reception Marketing Loves Sales has received the past two years in the Bay Area and are excited to bring that same enthusiasm to our own backyard where we can spread industry best practices with local companies, as well as some Silicon Valley and Seattle counterparts.”
This year’s conference will be held on September 18-19 at the Leftbank Annex (Portland, Or) and will feature experts from across the industry. Representatives from Google and LinkedIn will headline the event, as well as Craig Rosenberg, co-founder at TOPO Inc., and Rand Fishkin, Wizard of Moz, at Moz. There will also be guest speakers from Invoca, Certain, Centrify, InsightSquared and Oracle, among others. Attendees can expect to learn about best-practices from industry leaders on generating, developing, and closing marketing-led opportunities. In addition, the conference will focus on the following themes:
- Event Marketing
- Landing Page Optimization
- Sales Development
- Programmatic and Social Strategies
- Search Campaigns
All proceeds from this year’s event will go towards Portland YouthBuilders, a local non-profit organization that helps support young people become self-sufficient, contributing members of the workforce and their community.
About Obility (http://www.obilityb2b.com/)
Obility is a Portland, Or based digital marketing agency that focuses on helping business-to-business companies improve lead quality and increase revenue through search engine optimization, paid search, and paid social. Obility has been named as one of the fastest growing companies in Oregon by the Portland Business Journal and Inc.com. Obility has hosted Marketing Loves Sales for the past two years as a way to help grow the B2B marketing industry and share key learnings with experts from across the field.
Alex Jackmond, Obility
(503) 765-7581 x135
About Certain, Inc. (https://www.certain.com/)
Certain is the leading provider of enterprise Event Automation software to the Fortune 1000. Their software helps data-driven marketers and event professionals capture and integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver credible event ROI. Headquartered in San Francisco, with offices in North America, Europe and the Pacific Rim, Certain partners with hundreds of enterprise and event management companies across tens of thousands of events with millions of attendees to deliver flawless events.
Kent Martin, Certain