London, UK (PRWEB UK) 30 May 2017
Facebook’s ongoing battle against the phenomenon of ‘fake news’ is a fairly apposite example of how difficult the digital publishing space has become. Such is the need for publishers to vie for users’ attention, that sensationalist and unbelievable stories are a tempting way of getting clicks. Misleading or fabricated news stories are, naturally, a stain on the digital publishing industry, but its up to legitimate digital publishers to win the battle for space on timelines and Google searches in the future.
Essentially, fake news shouldn’t change any digital publisher’s strategies, rather it should simply push them to be better. Fake news flourishes because it engages with the audience on an emotional level, tapping into its existing beliefs and reinforcing them with often sensationalist stories or revelations. Legitimate digital publishers should avoid this. Quality content will begin to win through as the war against fake news intensifies and the audience becomes more aware of the problem.
Fake news isn’t the only issue facing digital publishers in today’s multi-channel, always connected landscape. Ad-blockers have been stinging revenue streams in the industry for some time, forcing publishers to reconsider their monetisation strategies and look toward native advertising rather than display ads. The influence of wearable tech on publishing is yet to be properly predicted. Video’s slow but steady rise to dominance is, again, forcing publishers to rethink the fundamentals of their business. In an environment as unpredictable as this, it pays to be on top of emerging trends,
On 12-13 June, Innovation Enterprise will play host to the Digital Publishing Innovation Summit in London. Across the two-day event, attendees will hear insight from some of digital publishing’s biggest names. Speakers at the event include representatives from The Economist, Bloomsbury, Condé Nast, Yahoo, Johnston Press, BBC Worldwide, Lonely Planet, FourFourTwo, and many more.
On top of the insight from digital publishing’s leading voices, the summit will provide opportunities for attendees to meet, discuss the industry and share ideas with other executive-level decision makers. Through panel discussions and organised networking sessions, the summit will ensure that every attendee has the opportunity to be heard and potentially find the next great solution for their company.
Innovation Enterprise Ltd, a division of Argyle Executive Forum, is a business-to-business media brand specialising in delivering the most innovative business solutions to executive-level decision makers. Innovation Enterprise produces a range on online and offline content, including, but not limited to, summits, online learning, webinars, and white papers, as well as offering other additional services such as lead generation and bespoke research.
Innovation Enterprise focuses on seven key channels - Finance, Supply Chain, Analytics, Big Data, Strategy, Digital, Innovation & Sports - to ensure that organisations are furnished with all the cutting-edge insights necessary to driving growth in the evolving business environment.