Texas Travel Industry Association Launches Interactive “What I Like About Texas” Summer Campaign With Event Today at the Texas State Capitol

Share Article

Austin singer-songwriter Gary P. Nunn to host singalong for Texas legislators, staff and public.

News Image

The Texas Travel Industry Association (TTIA) is inviting the public to join Texas legislators and their staff members, and a favorite in Texas country music, Gary P. Nunn, on the South Steps of the Texas State Capitol on Friday, May 26, from noon to 1 p.m. to share in the kickoff of their travel and state branding campaign, “What I Like About Texas” (#WhatILikeAboutTexas). The event will feature a singalong with Nunn featuring some of his most recognized songs, including “London Homesick Blues,” “Last Thing I Needed This Morning,” and, of course, “What I like About Texas.”

In addition to the TTIA, major campaign partners include Visit Houston, Visit San Antonio, Discover Denton, Port Royal Resort and The Arlington Convention & Visitors Bureau.

Nunn’s iconic song that details the familiar but treasured features that Texans -- and its many visitors – know and love, serves as the inspiration for the campaign.

Well you ask me what I like about Texas
I tell you it's the wide open spaces!
It's everything between the Sabine and the Rio Grande
It's the Llano Estacado
It's the Brazos and the Colorado;
It's the spirit of all the people who share this land!
It's another burrito, it's a cold Lone Star in my hand
It’s a quarter for the jukebox, boys
Play the sons of the mother-lovin’ Bunkhouse Band!

You ask me what I like about Texas
It's the big timber round Nacogdoches
It's driving El Camino Real into San Antone
It's the Riverwalk and Mi Tierra
Jammin' out with Bongo Joe
It's stories of the Menger Hotel and the Alamo!
(You remember the Alamo!)

It's another burrito, it's a cold Lone Star in my hand!
It's a quarter for the jukebox, boys
Play the sons of the mother-lovin' Bunkhouse Band!

It's another burrito, it's a cold Lone Star in my hand!
It's a quarter for the jukebox, boys
Play the sons of the mother-lovin' Bunkhouse Band!
Well, you ask me what I like about Texas
It's Bluebonnets and Indian paint brushes
Swimming in the sacred waters of Barton Springs
It's body surfing at Frio
It's Saturday night in Del Rio!
It's crossing over the border for some cultural exchange!

It's another burrito, it's a cold Lone Star in my hand!
It's a quarter for the jukebox, boys
Play the sons of the mother-lovin' Bunkhouse Band!

Well, you ask me what I like about Texas
Well, I could tell you, but we'd be here all night long.
(Used with permission)

Beginning today and throughout the summer, the campaign will feature and highlight shared moments, opinions and memories from well-known, and nice-to-know, Texans from all walks of life. Campaign organizers will share video testimonials about Texas experiences, secrets, destinations and activities on the campaign website, http://www.whatilikeabouttexas.org, and invite the general public to submit their own testimonials, using #WhatILikeAboutTexas.

“There’s so much to brag about in Texas, although as we know, it ain’t bragging if it’s true,” said TTIA President and CEO David Teel. “And when we started looking at things to celebrate about Texas for this campaign, we knew we couldn’t do it without celebrating the people of this state, right along with its other numerous attractions. That made us realize that visitors, from both within and outside of Texas, can get the best welcome to our state through ideas and experiences about Texas, from Texans – all types of Texans.

“People traveling from both within and outside of the state of Texas are going to run into the friendliest people on the planet, from all walks of life, cultures and experiences.”

TTIA Board Chair Jim Brothers echoed that TTIA organized the campaign to promote the activities, destinations and people who not only make Texas great, but distinctive, and that make the people who live here or are from here, proud.

“Back in the days of the legendary, albeit fictional, J.R. Ewing, Texas presented outsiders with a mystique – a curious glamour that beckoned to those both in and outside its borders,” said Brothers. “Once they visited, they saw beyond the ‘Dallas’ estate and embraced the open spaces, cuisine, music, sports, the arts, and an outdoors offering something to everyone. We at TTIA want to rekindle that intrigue by highlighting diverse individual moments, opinions and memories that remind people why the Lone Star State offers a uniquely welcoming visitor experience, and entice travelers to sample those moments highlighted in our campaign – moments that come from people as ordinary and extraordinary as them, as well as from those that seem legendary.”

About TTIA

The Texas Travel Industry Association welcomes all visitors to our great state. Visitors are our guests and they are essential to a robust and thriving Texas economy. The essence of who we are as Texans and who we are as an industry is how we treat people, especially our guests. Our industry is the trusted curator of the Texas hospitality brand and provider of the Texas hospitality experience. We are in the business of welcoming and accommodating guests and are driven by a passion to provide a Texas experience that inspires our guests to visit us the first time and to come back again and again. We believe this makes Life Better in a State of Travel for all of us. For more about TTIA, go to http://www.ttia.org.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Thomas Graham
Crosswind Media & PR
+1 512-354-2772 Ext: 701
Email >
@whatiliketexas
since: 04/2017
Follow >
Visit website