Belle Tire Announces Vivek Saran as Chief Marketing Officer

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Saran, who brings over 20 years industry experience to the newly created CMO position, will oversee all marketing initiatives for the company, working together with Belle Tire’s leadership team to continue and grow the brand.

Vivek Saran, New Belle Tire Chief Marketing Officer

“Vivek is an intelligent and humble leader with exceptional business expertise and marketing leadership. He understands the brand DNA of Belle Tire and our perpetual commitment to serving our customers.” said Company President Don Barnes III.

Allen Park-based Belle Tire Distributors, Inc., one of the nation’s largest tire and automotive repair retailers, has named Vivek Saran, as Chief Marketing Officer (CMO). The announcement was made by company president, Don Barnes III.

Saran, who brings over 20 years industry experience to the newly created CMO position, will oversee all marketing initiatives for the company, working together with Belle Tire’s leadership team to continue and grow the brand.

“Vivek is an intelligent and humble leader with exceptional business expertise and marketing leadership. He understands the brand DNA of Belle Tire and our perpetual commitment to serving our customers,” said Barnes III. "He is well recognized for his extensive experience in business strategy, innovation and integrated marketing that will be invaluable as we continue to drive Belle Tire’s expansion and growth.”

A graduate of the University of Pennsylvania, Saran joins Belle Tire after nearly 12 years as the Senior Vice President/Director of Business Strategy and Innovation at MARC USA in Pittsburgh, Belle Tire’s integrated marketing agency.

While at MARC USA, Saran uniquely combined the disciplines of neuroscience, psychology, social anthropology and behavioral economics with big data, new technology and cognitive data driven insights to develop new proprietary services, products, technology, business strategies and marketing programs. His work and experience span across a wide variety businesses and categories from Adidas Golf, Cooper Tires, Rite Aid Pharmacy, S.C. Johnson & Family and others.

“I’m thrilled to be joining the team at Belle Tire. The organization and leadership has an outstanding culture of excellence and commitment to growth,” explained Saran. “I’m excited to push the marketing envelope and build Belle Tire’s marketing and communications to the next level. We are going to be focused on evolving the way we engage and build relationships with consumers, increase loyalty and leverage new technology.”

About Belle Tire
Belle Tire offers professional retail tire services as well as a holistic suite of related auto services including alignments, brakes, suspension, oil changes, batteries, shocks and struts, air conditioning, exhaust system repair, and windshield repair & replacement services. The company was founded in 1922 when it opened the first Belle Tire location in Detroit and has now expanded to more than 95 locations across Michigan, Indiana and Ohio. For more information about Belle Tire, please visit https://www.belletire.com.

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