BathWraps Launches Plan to Reach New Dealers Across the Country

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Leading bathroom transformation brand builds on strong momentum through strategic partnerships and targeted development initiatives.

When BathWraps first opened its doors for business 20 years ago, it set out on a mission to transform people’s homes. It started with the realization that consumers were constantly searching for simple solutions to replace outdated or damaged bathroom wetspace. Recognizing that demand for its one-day transformation services was only continuing to climb, even during the housing market crash when many companies suffered, BathWraps—originally Liners Direct—has since leveraged its position as a recession-proof expert acrylic manufacturer to cater to customers’ needs. Now, with its two decades of professional experience and innovation, paired with an exciting new partnership with Jacuzzi, BathWraps is perfectly poised for its strongest year yet.

After going by BathWraps by Liners Direct for the last five years, the brand decided to drop its original Liners Direct name completely to make room for a massive rebrand focused on manufacturing and installing custom showers and bathtubs. To better direct its rebranding, BathWraps did extensive research with its dealer and customer network—including those who opted not to buy their products. Using that feedback as fuel, the brand redesigned its image and boosted its digital footprint between July of 2016 and January of 2017.

“Updating our branding and finding new ways to acquire new partnerships with dealers nationwide has been a natural next step for our brand. Because our internal business had already evolved to stay ahead of the latest industry trends, we wanted to accurately represent ourselves externally to both our customers and our dealers,” said Dave Azer, director of marketing for BathWraps. “To say that this reimaging has been a success would be an understatement. There’s been a significant spike in activity in the first quarter of 2017 alone, and we’re eager to leverage our new brand positioning to further our development efforts in the months and years ahead.”

Moving into the second quarter of 2017 and beyond, BathWraps is focused on expanding its network of local dealers. Right now, the brand works with more than 120 independent business owners who typically operate within other segments of the one-day installation home improvement industry, including window, siding and sunroom companies and contractors. And there’s no upfront cost or agreement required for dealers—BathWraps instead provides them with the opportunity to add this service to their existing businesses as another revenue stream that fits seamlessly within their current business model.

Teaming up with BathWraps gives dealers the ability to become an exclusive supplier of its products in a specific territory, allowing them to offer their customers 100 percent virgin durable acrylic that’s available in a wide range of colors, with the option to add accessories to complete a bathroom’s transformation. That commitment to quality then extends to the brand’s lifetime guarantee that covers the product for the life of a client’s house.

By partnering with BathWraps, these dealers also gain access to a support team that guides them through the brand’s products and services. The brand boasts the best dealer support system in the industry, and gives its partners access to an in-home sales app designed to determine the best product for every individual client. Every installer is also factory-certified and kept up to date on the latest trends through ongoing training and marketing support, with BathWraps oftentimes accompanying its dealers on their first installation to ensure that it goes well.

BathWraps is currently engaged in successful relationships with major dealers and contractors across the country, yet there is still a high demand for BathWraps’ products in communities across the U.S. Now, the brand is looking to build on its strong foundation by expanding even further into key states in 2017 including New York, Mississippi, Alabama, Nebraska, North Dakota and Washington.

“We pride ourselves on partnering exclusively with outstanding quality dealers, and we’re looking forward to expanding our reach in the months ahead with contractors who pride themselves on the same quality of work as BathWraps provides,” said Eileen King, senior marketing manager of BathWraps. “The BathWraps brand now features additional products too, and we’re excited to show more dealers how we can help them expand their businesses and boost their bottom lines.”

One of those new products comes from BathWraps’ new partnership with Jacuzzi, enabling the brand to distribute walk-in bathtubs made by the original inventor of the popular hydromassage bathtub. The strategic partnership stands out to prospective dealers and home improvement-centric business owners who are looking for new ways to diversify their portfolios and tap into an additional revenue stream.

“There’s no doubt that this is an incredibly exciting time to be a part of the BathWraps brand. From our new partnership with the nationally recognized Jacuzzi® brand to our ongoing efforts to grow in new communities, we’ve once again found ourselves on the cutting edge of the custom bath and shower manufacturing industries,” said Jeff Conner, owner of BathWraps. “We’re looking forward to working with more dealers to bring the best possible products and services to customers and business owners across the country. Our number one priority remains helping customers transform their homes, and we’re confident that these new initiatives will allow us to do this on a larger scale.”

About BathWraps:
Backed by 20 years of experience transforming people’s homes, BathWraps is a leading force in the bathtub and shower manufacturing industries. Originally founded as Liners Direct in 1997, the brand creates and installs custom fixtures that are long lasting, easy to maintain, safe to use and simple to install. Its commitment to quality and innovation in the segment stand out among consumers and dealers alike, fueling BathWraps’ ongoing expansion initiatives. With a network of 120-plus dealers currently operating across the country, the brand plans to continue growing in key communities across the country throughout 2017. For more information on BathWraps’ services and to inquire about becoming a dealer, please visit https://www.bathwraps.com/.

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Troy Kehoe
No Limit Agency
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