Sony Selects CleverTap Analytics and Engagement Platform to Drive Growth of SonyLIV VoD App

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Premium OTT service joins 4000+ businesses leveraging Clevertap platform to better segment, engage and track customers throughout the user lifecycle

Analytics and engagement technology provider CleverTap today announced that Sony Pictures Networks India Private Limited (SPN) has selected the company’s platform for real-time behavioral data and user insights for its SonyLIV video on demand (VOD) service. A pioneer of over-the-top (OTT), SPN will leverage CleverTap to gain greater understanding of their users while improving their ability to segment, engage and track them throughout the user lifecycle.

CleverTap’s unique combination of analytics and engagement tools is achieving rapid adoption around the world for its ability to offer developers and marketers like SonyLIV a powerful solution for designing and implementing timely, personalized and impactful growth strategies. The platform’s capabilities for real-time analytics and segmentation along with multi-channel messaging, A/B testing and personalization support the application of data-based insights to drive stronger and more valuable long-term customer relationships.

“The proliferation of mobile and web apps in the digital world leads to confusion, and it’s getting increasingly difficult for developers to rise above the noise. A few years ago, just building an app was enough to capture user attention. Now it’s only the first step,” said Sunil Thomas, CEO of CleverTap. “Today, developers need in-depth understanding of their users along with relevant and actionable insights to even begin achieving their business objectives. In other words, the better you understand your customer, the better you can serve them.”

“Having analytics and engagement within the same platform is critical to our customer acquisition and retention strategy,” stated Uday Sodhi, EVP and Head of Digital Business, SonyLIV. “CleverTap’s advanced segmentation engine allows us to track, analyze and target the right customers in real-time and send timely, contextual messages using their powerful Live User Segments feature. The platform’s powerful campaign management tool has also enabled us to lift engagement, and its robust technology offers us complete confidence that CleverTap can scale with us as we achieve exponential user growth.”

CleverTap is able to support such massive use cases because of the technology innovations and engineering enhancements that go into the platform everyday. It’s scalable, secure architecture quickly processes millions of data points in a fraction of a second and gives businesses access to real-time user insights that help influence their app engagement strategy.

CleverTap has offices in San Francisco, New York, LA, Mumbai and Bangalore. For more information, visit the CleverTap website. To see how businesses of all sizes are acquiring valuable users, quickly onboarding and engaging them and eventually building long-term profitable relationships, visit CleverTap’s customers page.

About CleverTap
CleverTap provides a comprehensive behavioral analytics and user engagement suite that enables brands to identify, target, measure and monetize users across mobile and web. CleverTap's unique approach, which consolidates analytics and engagement on a single platform, along with industry-first features such as live-user segments, is a powerful solution for businesses who want to design and implement real-time, personalized and impactful strategies for rapid business growth.

Since launching in 2013, CleverTap has helped more than 4,000 customers across various industries, including leading electronic brands such as Samsung and Sony, to e-commerce platforms like DealsPlus and Cleartrip to better understand serve their customers. In April 2017, CEO Sunil Thomas was named a Marketing Technology Trailblazer by Ad Age, and in May 2017, the company was honored as a TiE50 Award Winner. The company is based in Silicon Valley and is backed by Sequoia Capital and Accel Partners. To learn more about CleverTap visit http://www.clevertap.com or follow on Facebook at https://www.facebook.com/clevertap and Twitter at https://www.twitter.com/clevertap.

About SonyLIV:

SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ India (SPN) providing multi-screen engagement to users on all devices. Launched in January 2013, it enables users to discover 22 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.

With 33 million app downloads so far, LIV is the first amongst its competition to provide original exclusive premium content.

As a true pioneer in its space SonyLIV launched India’s first-ever original show exclusively for the online platform in September 2016. With #LoveBytes, it became the country’s first digital video-on-demand (VOD) platform to introduce an innovation of this nature. Streaming the biggest football tournament of 2016 –UEFA European Championship 2016 and making SonyLIV the most preferred online destination for football fans. With 20 million hits from highly engaged urban sports millennials and 90 million interactions.

SonyLIV refreshed its brand identity in December 2017.The renewed brand ethos “We LIV to Entertain” promises to make SonyLIV the ultimate destination for rich entertainment across genres, screen types and audience preferences. With its new positioning, the brand underlines its commitment of providing high-quality entertainment.

With the best sporting action line-up, this year from cricketing extravaganza of India series, biggest football tournament like UEFA Champions league, UEFA Europa League, FIFA Under 17 Football World Cup along with other adrenaline sports like WWE, Moto GP, SonyLIV is all set to continue to enthrall its audience.

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Kevin Blomberg

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