Workarea Commerce Platform Adds 16 Retail Customers and Expands Global Partner Network

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Modern SaaS platform continues to gain momentum with high growth merchants and implementation partners.

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We’re very pleased with the quality of retailers and partners choosing Workarea and look forward to carrying this momentum forward

Today, the team behind Workarea, the modern SaaS commerce platform purpose-built for medium to large businesses, has announced the continued expansion of its customer roster and partner network. Sixteen retailers including Lonely Planet, The Bouqs, Lime Crime, James Avery, Woodcraft, Paragon Sports, and others have signed or launched on the Workarea Commerce Platform recently to accelerate innovation, streamline workflows and reduce IT reliances. Veteran ecommerce agencies CQL and Diff have joined the Workarea Partner Network, which allows partners to build sites on the cloud-based platform helping merchants to achieve their full potential selling online.

“We’re very pleased with the quality of retailers and partners choosing Workarea and look forward to carrying this momentum forward,” said Darren C. Hill, CEO and co-founder of WebLinc. “Among today’s merchants, there’s a growing interest to centralize their core ecommerce tools in order to make faster site improvements on a system that was built with their needs in mind. Workarea was designed to help retail teams work faster, more efficiently and smarter so they can ultimately focus on selling.”

Workarea, a product by WebLinc, offers lean ecommerce teams including marketers, merchandisers, producers, analysts and customer service agents a unified tool so they can become an agile, creative, collaborative, data-driven and ultimately customer-focused organization. The platform breaks down the barriers introduced by legacy systems by combining commerce management, content management, search and analytic insights into one user-friendly platform.

“We selected the Workarea platform for many reasons: overall functionality, ease of use, multinational capabilities, cultural fit and a strong performance with past clients,” said Mike Nelson, Director of Ecommerce, Lonely Planet. “Additionally, with our brand's focus on new and visually-rich content, we needed something that would take us to the next level and match that experience. Workarea not only provides us with what we need, but will allow our creative team to present Lonely Planet products better than they could before.”

In addition to the surge in newly signed and launched omnichannel retailers such as Olympia Sports and Shades of Light, the Workarea team added to its longstanding relationship with WEBS (Yarn.com) and Sanrio/Hello Kitty.

The latest additions to the Workarea Partner Network are ecommerce agencies CQL and Diff. Founded in 1995, CQL is a digital agency specializing in world-class ecommerce, digital marketing, business software, business intelligence and experience design. Diff has helped hundreds of customers in nearly every vertical compete more effectively online since it was launched in 2011. After building ecommerce sites on inflexible or legacy platforms, both founder-led companies are now part of an established network of Workarea partners bringing modern ecommerce essentials to B2C and B2B merchants. These partners join an exclusive number of companies already building on the Workarea platform.

Experience Workarea at IRCE 2017
Workarea will exhibit for the first time at the 13th Annual Internet Retailer Conference & Exhibition (IRCE) in Chicago. To schedule a personalized demo of Workarea, visit http://www.workarea.com or booth #1401.

If you are an analyst or member of the press looking to speak with Workarea team members, contact John Forberger at jforberger(at)workarea(dot)com.

About Workarea
Workarea is the modern SaaS commerce platform purpose-built for medium to large businesses to achieve their full potential online. A product of 20+ years experience at WebLinc, ecommerce, content management and analytic insights are built as one platform promising unmatched flexibility, constant product evolution, and empowered merchant teams. Workarea is the platform of choice for growing online retailers and merchants such as Sanrio/Hello Kitty, Do it Best Corp., U.S. Polo Assn., Woodcraft, Costume SuperCenter, Lime Crime, Rachel Roy, and many others. To learn more, visit http://www.workarea.com.

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John Forberger
Workarea
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