...after activating FATWIN: the time consumers spent on the site went up by 11%, while there was a 162% increase in website inquiries.
Indianapolis, IN (PRWEB) June 01, 2017
PERQ, experts in online consumer engagement and behavior, today announced their sponsorship of the ‘Next Generation Now’ event taking place during the HFA Networking Conference on June 4th in San Antonio, TX. PERQ’s FATWIN Web Engagement technology is designed to deliver ‘next gen’ website experiences to furniture retailer websites by helping them have relevant, real-time interactions with visitors, ultimately resulting in huge increases in web engagement – as much as a 1,000% uplift in some cases.
“We all know that Amazon.com never asks a question twice and seems to ‘intuitively’ understand what we’re shopping for – we are aiming to help furniture retailers achieve the same kind of positive consumer interaction online, with the end result of driving more consumers into showrooms on Saturday mornings,” said Scott Hill, PERQ’s co-founder.
FATWIN creates interactive, fun experiences that are relevant and dynamic - changing the information/message based on each website visitor’s specific behavior - keeping them engaged and in control of their journey, all of which leads to greater customer satisfaction and a greater likelihood that they visit the showroom.
How it works is simple: If a consumer visits his/her local furniture retailer’s website in search of a new sofa, then the site will actively engage with him/her about sofa preferences. The site will communicate special offers on sofas, versus randomly offering up mattress deals, while continuing to ask questions to gain greater understanding into the customer’s needs and to compile relevant customer data that can assist the retailer in delivering exactly what that customer wants.
A recent case study conducted with Washington-based Greenbaum Home Furnishing showed a marked increase in web engagement after activating FATWIN: the time consumers spent on the site went up by 11%, while there was a 162% increase in website inquiries.
“Successful websites replicate successful showroom tactics - interacting with customers, answering questions and engaging them a little deeper to keep them moving down the buying funnel,” says Hill. “Interaction helps customers feel more comfortable, while static web forms can just drive consumers away from your website.”
Hill has authored a book to help furniture retailers achieve more online success -ENGAGE: Turn Website Traffic into In-Store Sales- which can be downloaded as an eBook.
About PERQ
PERQ (http://www.perq.com), a marketing technology provider, boosts website conversions by creating and delivering interactive experiences to the right consumers at the right time. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States. PERQ’s brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions.
PERQ Media Contacts
Melanie Webber, mWEBB Communications, melanie(at)mwebbcom(dot)com or 949-307-1723
Cassandra Cavanah, mWEBB Communications, Cassandra(at)mwebbcom(dot)com or 818-397-4630