Differio, encouraging self expression through men's fashion
(PRWEB) June 02, 2017
Today's men buy clothes on impulse. They try new menswear websites, follow influencers, search for style tips and fall for trends. In short, they are shopping more like women do. This behavior creates a big change in how men shop and what they buy.
Increasingly, men frequently search google and other search engines for unique independent brands, and men's trendy clothing, using sophisticated unconventional style keywords, analytics at Differio shows.
Differio, a New York based menswear e-commerce platform is quickly rising above the mass of men’s clothing websites with a vision unlike any other website. Since their launch in 2014, this men’s trendy clothing website is reportedly soaring in sales with an average monthly sales growth of 25 to 30 percent.
Although their headquarters is based in New York City, Differio is known for avoiding mainstream men’s clothing styles by carefully selecting independent designers and international streetwear brands that aren’t widely available in the U.S.
Differio CEO, Jimmy Chrabieh, states that while increasing revenue is important, the company’s core motto – fashion different – is the principle behind every business strategy and marketing campaign. Aside from what is promoted in editorial ads and runway shows, the mass of commercial menswear remains stagnant in developing clothing designs that think outside the box. Ultimately, their goal is to fill this void by offering innovative and high fashion styles that encourage self-expression through men’s fashion.
Differio is constantly evolving and staying afloat trends to satisfy their target market – the modern man. This so-called modern man is one who takes pride in his appearance and invests the time and energy to look and feel good from working out regularly to scoping out the best grooming products. This menswear online shopping store takes this into account by offering virtually everything their target market could want from an online retailer, like slimming tank tops and first-rate men’s skin care. While some of their urban clothing is heavily inspired by New York menswear, shoppers can also indulge in edgy skinny jeans for men hailing from as far as Korea, Italy and Turkey. Some of these brands aren’t necessarily popular in their country of origin either, making them an even hotter commodity exclusive to their site.
Along with their target market, their priority is to consider how consumers are taking advantage of online shopping by utilizing the latest apps and mobile devices. Today, shopping for clothes is more about finding the most convenient ways to purchase what you’re looking for, especially amongst millennials. As Differio continues to experience a surge in website traffic, large malls and freestanding boutiques are experiencing less foot traffic, which can be detrimental to sales. Likewise, they’ve tailored their website to mimic an in-store experience by providing exact measurements for every size and item, as well as an online chat service.
Differio is consistently creating viral trends in social media by offering products that start a conversation. They’re one of the few online retailers to offer edgy clothing styles, that aren’t sold in large department stores, like men’s kilts and male lingerie. Apart from stylish menswear and trendy men’s shoes, they were the first to successfully launch leading International brands into the US market, the likes of Jet Set Sun Europe’s best self tanner. They also brought underwear brands such as Maskulo from Russia, Canadian brand Gregg Homme and Modus Vivendi by Greek designer Christos Bibitsos,. Differio was the first to launch a new category for makeup for men that’s now booming in the male market. Their products cause a stir and force you to reconsider where the limits of men’s fashion actually lie.
Differio is the furthest thing from your cookie-cutter menswear store with all the resources to expand exponentially as an online retailer.