(PRWEB UK) 2 June 2017
The research report, supported by an independent FlexMR consumer study, focuses on the behaviour, perceptions and aspirations associated with artificial intelligence in the UK today. It found that 23% of Brits would trust an ‘AI’ to run the country over and above Theresa May, 27% over and above Jeremy Corbyn. One respondent referenced David Bowie’s, Saviour Machine.
Whilst these statistics are clearly a projection of the UK’s current political dissatisfaction rather than a call to AI action it’s certainly food for thought for the party political leaders running two-horse race. Not yet able to imitate human emotion or full cognition, AI is perceived publicly as a ‘counter-human intelligence’ or rather ‘counter-political intelligence’.
“What was apparent from the AI political questioning was the UK’s desperation for some long awaited political stability. The resounding sentiment, ‘at least a machine can be programmed.’ Whilst we are not going to see an AI Prime Minister any time soon let’s hope the upcoming general election result brings with it some cohesion, nationally at least,” said Hudson.
On the employment front, Brits also admit to fearing for their jobs in the wake of recent artificial intelligence developments. Over 1/3 of the UK population fear that they will be replaced by an AI in the workplace and over 1/2 of those consider that it will happen within the next 10 years. The younger generations, Gen Z (7-21 years old) and the Millennials (22-37 years old) demonstrate the most concern where Baby Boomers (53-71 years old) feel relatively secure, likely due to their time remaining in the workforce.
An overarching theme spanning the study as a whole was the AI interest demonstrated by the younger generations. Whether they see it as a threat or an opportunity, Gen Z and the Millennials are most open to the concept. It should be noted however that Gen Z are not as enamoured with AI’s existing consumer offering as Millennials.
“Millennials it seems can still be wowed by Alexa’s soothing tones. With their superior technological expectations however Gen Z are slightly more apathetic. Providers need to up their game to win favour in this market segment,” Hudson concluded.
This report is based on the combined qualitative and quantitative study of 1,013 UK participants representative of the UK population in terms of generation and gender.
Additional findings from this research study can be found on the FlexMR blog: The Impact of Artificial Intelligence on Consumer Behaviour: Topline Research Results
Or to request the full research report please contact:
FlexMR PR and Communications Officer
+44 1539 565455
FlexMR is a UK based international market research software and service provider. Founded in 1990 they provide a full spectrum of qualitative, quantitative, community, panel, and desktop and mobile online research tools across both B2C and B2B industries. FlexMR’s expert team of researchers back their software providing optional collaboration with all clients. As part of their commitment to the industry, FlexMR conduct independent market research projucts throughout the year tracking trends in consumer behaviour.