ATLANTA, GA (PRWEB) June 01, 2017
At a time when it seems big box stores are on every corner, new mover marketing and technology company, Welcomemat Services is continuing to fine-tune its process of connecting new movers with locally owned small business in new communities nationwide. While these local relationships and partnerships grow and flourish to complete with big box retailers, Welcomemat sets pace for another impressive year.
As the American population is shifting its focus to small business ownership, Welcomemat has seen a 20% increase in the number of gift packages sent out to new movers in communities where the brand has a presence, and are on pace to send out over four million gifts in 2017 alone.
Welcomemat’s rapid growth has resulted in national recognition in one of the top business-centric publications, Entrepreneur Magazine. In 2017, the brand was named the #1 Advertising Franchise and ‘Best of the Best’ in the advertising services category in the May edition of the publication. Welcomemat Services also climbed 100 spots on the Franchise 500 list hitting a ranking of 207.
“We are extremely proud of our recent accolades,” said Brian Mattingly, Founder and CEO of Welcomemat Services. “We are thrilled to be recognized as a premier franchise brand in the marketing and advertising space.”
Recent studies through Welcomemat’s patented-data tracking identified a trend in response to direct mail from millennials. In fact, when comparing all packages distributed by Welcomemat so far in 2017, 29% of responders have been millennials – up from 25% over the same time last year. With the increased capability of external data, Welcomemat continues to focus on internal growth to ensure each unit owner has the tools needed to succeed.
“Our focus will always remain on our dedicated franchisees who contribute to the success of our franchise concept year after year,” said Mattingly. “They are the backbone of Welcomemat. Each franchisee is ingrained within their community to help local entrepreneurs grow their business, and because of this, we are committed to finding new ways for them to succeed.”
Each year, Welcomemat Services’ corporate team hosts an annual convention for its franchise system to celebrate the brand’s recent accomplishments while working together to foster success for the year ahead. During the 2017 convention held in Orlando, Florida Mattingly recognized the top performers that helped propel the brand forward the previous year.
Award Highlights Include:
- Franchisee of the Year: David Tabb
- Franchisee of the Year Runner-Up: Chad Trollinger
- Rookie of the Year: Jeremie Ertle
- Light Bulb Innovation Award: David Tabb and Chad Trollinger
- Marketing Innovation Award: Chad Trollinger
- Falcon Award: Joe O’Brien, Sharon Barhorst, Rachele Marsh, Marilyn Malstrom, Karen Bitterle, David Tabb, and David Bacigalupi
Mattingly also introduced Welcomemat Engage D/O, a new product line that will revolutionize each franchisee’s offerings to his or her clients. To address the marketing fragmentation that occurs after Welcomemat brings a new customer through the door, the Welcomemat Engage D/O program provides each client with the most effective options for customer retention. The program includes trackable jumbo postcards sent to the most likely respondents based on Welcomemat’s 14 years of response data. This tracking allows business owners to determine and focus on their target demographic. Welcomemat Engage D/O also offers ongoing social media management for streamlining of advertisements, customized email newsletters, and online reputation management. With the new product line, each Welcomemat Services franchisee is positioned as a full-service partner able to provide clients the tools that were not always previously available for small businesses.
“We know that business owners have the passion and determination to make the business the best it can be. Because of this, we’re excited to introduce comprehensive and turn-key marketing solutions that will keep customers engaged beyond their first visit by increasing awareness among those customers in target demographics who are most likely to spend money at the business,” said Mattingly. “We celebrated some huge moments this year that make me proud of the hard work and dedication our franchisees and corporate team put forward every day. It’s clear we’re not slowing down in any facet of our growing success.”
ABOUT WELCOMEMAT SERVICES
A leader in the $133-billion local advertising industry, Welcomemat Services is a new mover marketing and technology company that provides loyalty marketing solutions designed to target families who have recently changed their address. The brand was named to Entrepreneur’s 2015, 2016 and 2017 “Franchise 500." In 2017, the brand was named Entrepreneur's 'Best of the Best' in the Advertising Services category. Since 2003, Welcomemat Services’ technological innovation and marketing sophistication has enabled the brand to change the face of the direct-mail marketing industry. It offers local, regional, and national businesses & organizations unprecedented access to information about their new mover clients. For more information on Welcomemat Services, visit http://www.welcomematservices.com.