Impact 21 CEO Lesley Saitta Named One of Five Top Women in Convenience for 2017

Share Article

The Top Women in Convenience Program is conducted by Convenience Store News in conjunction with the Network of Executive Women (NEW) and the 2017 Top Women in Convenience Advisory Board.


Lisa Stewart, President and co-founder of Impact 21, said, “We are so honored, but not too surprised, that Lesley has been recognized as one of five Women of the Year...."

Impact 21, a retail consulting, analytics and services company, announced its Chief Executive Officer and co-founder Lesley Saitta as one of five named Women of the Year. Convenience Store News recognizes fifty female executives and managers who have made significant contributions to the convenience store industry.

According to Convenience Store News, “The Top Women in Convenience program recognizes a diverse array of women in the convenience retail industry, including leaders, mentors and up-and-comers. Honorees are selected based on nominations from their peers that illustrate a candidate’s innovative corporate initiatives, extraordinary financial and strategic accomplishments, astute-problem solving acumen, exceptional performance and selfless charitable participation, among other attributes that go above and beyond the call of duty.”

Lisa Stewart, President and co-founder of Impact 21, said, “We are so honored, but not too surprised, that Lesley has been recognized as one of five Women of the Year. For more than 20 years I’ve seen her expertise and passion for the convenience industry grow. Her commitment to raise the level of excellence in the industry and mentor others in leadership is an inspiration. She’s a true friend to the c-store community, and I cannot think of anyone more deserving of this honor than Lesley Saitta.”

The Top Women in Convenience Program winners will be recognized in the August issue of Convenience Store News magazine and at the October awards gala in Chicago.

Saitta has been engaged in the chemical, petroleum and convenience channels, as a leader, consultant and retailer for over 35 years. Born in Alaska, Lesley started working at the age of 14, set her goals high and graduated from Indiana University’s Kelley School of Business with a B.S. in Marketing/Management and an Executive MBA.

Lesley is the co-founder of a company owned by two women, a wife, and mother of two fine men. She is a mentor to many successful retail executives and entrepreneurs and is committed to expanding equality and diversity in the workplace.

Lesley has worked tirelessly to bring new concepts and innovation forward in the c-store industry. She strives to educate leaders, companies and the industry overall, sharing her passion for learning and advancement. She has led the charge to improve channel performance through category management for twenty years. Lesley led the Impact 21 team to develop and co-brand with NACS the “NACS Category Management Framework-Basic” and “NACS Category Management Framework-Advanced” courses.

Lesley is now known as the “loyalty queen” for our channel out of respect for her leadership in customer-facing technologies and payments over the last decade. Lesley is sought after for her counsel and knowledge of solutions and integration of technologies. People are drawn to Lesley not only for her technical background, but more so because she is a driver, helping them integrate technology in a way they never dreamed possible. She reminds others to learn, improve, and to stay ahead of the game, driving the message that learning never ends.

As CEO of Impact 21, Lesley works closely with both domestic and international retailers, consumer goods companies, software providers and industry associations. Lesley’s focus on leadership, organization, infrastructure and change management transforms companies and yields significant returns.

Prior to forming Impact 21, Lesley was VP of Marketing for Speedway Superamerica LLC, responsible for Marketing, Branding, Category Management, Foodservice, Customer Engagement, Merchandising and Distribution. Lesley began her career in the chemical industry and held senior management roles in sales, marketing, business development, strategic planning and product management in both international and domestic operations at Ashland, Inc. and the Dow Chemical Company.

Lesley is a recognized voice in the convenience industry. She is active in NACS and currently serves on the Manpower Supplier Committee, spent seven years on the Convention Committee and served two years on the Supplier Board Membership Committee. She has served as a regular industry speaker and moderator for the NACS Show and supported other industry events such as SOI and Outlook Leadership. She is also a member of the Network of Executive Women.

Her passion for reading, her family and championing children with learning differences and personal work with both the Retail Orphan Initiative and Make-A-Wish America keep her both humbled and inspired.

About Impact 21    
Impact 21 was founded in 1998 by industry experts and former retailers, Lesley Saitta and Lisa Stewart. The company is headquartered in Lexington, KY.

By offering a proven business model for integration of business and technology strategies, as well as a world class collaboration, project, and content management solution, we position companies to drive profitability and enhance their customer’s experience.

Our experienced team of industry experts bring real-world solutions to manage and execute initiatives of all sizes and impact. We have a passion for driving business alignment for our clients and bringing thought leadership to all the industries and clients we serve.

For more information, please visit or call (859) 219-3040.


Impact 21 Press Contact
John Centofanti
Phone: +1 (330) 333-2738
Fax: +1 (866) 748-4042

Share article on social media or email:

View article via:

Pdf Print

Contact Author

John Centofanti
Creative Stream Marketing
+1 (330) 333-2738
Email >