Matrix Solutions Provides Robust Prospecting Tools with Localead Integration

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Matrix Solutions continues to deliver premier prospecting tools to Matrix users by integrating with Localead, a prospecting resource design exclusively for local and regional ad sales reps.

Matrix Solutions has integrated with Localead to provide media sales organization a single platform that empowers ad sales reps throughout their entire sales cycle.

With this integration, Localead provides streamlined and efficient prospecting capabilities from within the Matrix Solutions platform. Users will be able to search, navigate and find new prospects using Localead’s comprehensive search tools.

“Our goal is to provide a single platform that caters specifically to the unique needs of the modern media sales team,” Said Mark Gorman, CEO of Matrix Solutions. “Integrating with Localead delivers on that promise and adds a robust suite of functionality alongside the best-in-class reporting, CRM, and analytics tools native to Matrix.”

Localead integrates seamlessly within the Matrix platform. Users are able to search Localead’s business listings to find new prospects, and then add those details to an account in Matrix, providing a simple solution for discovering new leads or filling in gaps on existing accounts.

A robust filtering system gives users complete control over the kinds of prospects they find. They can search new prospects by industry, state, company size, company revenue or by keyword.

“Integrating with the Matrix platform to provide hyper-local prospecting and data to sales teams is a no-brainer for us,” said Billy Boydston, VP of Content Solutions at Localead’s parent company, List Partners Inc. “We are very excited to offer ad sales reps access to our database of trustworthy local sales intelligence.”

Matrix users have access to a freemium version of Localead that provides a limited number of contacts for free. Currently, Localead‘s business intelligence spans Ohio, Texas, California, and Georgia, with additional markets coming soon.

About Matrix Solutions
Matrix Solutions offers a leading web-based, media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, radio, and electronic advertising businesses. The Matrix solution transforms chaotic data into actionable sales information and provides deep media sales workflow to give you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions’ CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360° view of their opportunities and accounts. For more information, please visit http://www.matrixformedia.com.

About Localead:
Localead, the local ad sales intelligence solution from List Partners Inc., shows regionally-focused sellers exactly who to call in their neck of the woods. With detailed profiles connecting companies, locations and decision-makers, Localead takes the guess-work out of pursuing local ad budgets, helping media professionals open doors with SMBs, advertisers, franchises and more. It’s lead-qualifying search filters provide a simple way to generate lists by industry, postal code, SIC code, even areas of ad spend, so sellers can focus on opportunities most worthy of their time. For more information, please visit http://www.loacalead.com.

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Dan Tallarico