VidCon to Showcase CreatorUp Digital Strategy & Media Entrepreneurship Workshops From the Intersection of Mobile Tech & Entertainment

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To mark the launch at the 8th Annual VidCon, taking place June 21-24 in Anaheim California, CreatorUp is slated to conduct a pair of live, interactive workshops for VidCon attendees of the Industry and Creator Tracks.

VidCon (vidcon.com), the world’s largest online video conference for fans, creatives, and industry professionals announced today that CreatorUp, a leading digital media training provider based in Los Angeles, will launch two high-level workshop series at VidCon this year aimed at companies, brands, and top digital content creators.

To mark the launch at the 8th Annual VidCon, taking place June 21-24 in Anaheim California, CreatorUp is slated to conduct a pair of live, interactive workshops for VidCon attendees of the Industry and Creator Tracks.

“VidCon has always been about learning new things, gaining new skills and improving your game when it comes to online video”, said Jim Louderback, Editorial Director for VidCon’s Industry Tracks. “We’re super excited to take this to the next level with the addition of these two half-day workshops that will deliver a tremendous amount of value to our attendees — at no additional cost beyond standard admission.”

A global provider of executive training for clients like YouTube, L’Oreal, BBDO, and Mullen Lowe, CreatorUp sees increasing demand from brand and agency clients for its expertise in the digital space. “Brands are spending more on digital now than on TV advertising,” observed CreatorUp CEO Mike Tringe. “But there’s still a lot of uncertainty about how to make sure these campaigns perform. If your digital strategy involves posting the same TV ads to your social channels, or playing them in an app, it’s a missed opportunity.”

CreatorUp will preview its industry-facing training series in a half-day interactive workshop, “Platform Deep Dive for Industry” (for Youtube, Instagram, Facebook, Snapchat), where brand and agency participants will work with experts to develop customized, digital-native action plans they’ll take from the workshop as usable assets.

Tringe sees a similar need for professional development to reorient top creators to their emerging role as media entrepreneurs. “The creators we work with have built incredibly engaged audiences with awesome stories, but there’s more to thriving in this ecosystem than what got you to half a million followers. Especially when you start competing for deals with the biggest brand names in the world.”

CreatorUp will introduce its creator-facing training series with another workshop at Vidcon, “Business Skills Level-Up for creators.” Participants will work with experts from across the media and entertainment industry to understand the business side of successful content creation, and build assets like digital press kits and branded content pitch strategies.

The CreatorUp workshops will run at Vidcon in Anaheim on Saturday, June 24 from 10 AM to 1 PM. The lineup of over 300 Featured Creators participating in 2017, as well as the full agenda and list of Industry Speakers can be found on the VidCon website. Tickets can be purchased at vidcon.com/register.

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About VidCon
Bringing together tens of thousands of stakeholders from around the world, Vidcon is the world’s largest gathering of fans, creators and industry leaders invested in the most powerful cultural force since the invention of the motion picture — digital video.
Held each summer in Anaheim, California, VidCon assembles fans, veteran and amateur creators, working professionals, and industry thought-leaders for three days of celebration, introspection, and discussion.
Hank and John Green founded VidCon in 2010, and total attendance in 2016 was 26,400.
VidCon programming follows a three-track format, designed to appeal to everyone from the biggest media companies to the most passionate fans.
The Industry Track features keynotes, fireside chats, seminars and product demonstrations geared toward attendees working in the online video industry.
The Creator Track, now in its second year, serves attendees looking to make better content, grow their online presence, enter the industry, meet fellow creators, and learn the ins-and-outs of online video culture.
The Community Track engages attendees interested in experiencing the online video culture through Q&As, discussions, concerts, interviews, movie nights, meet-ups, and games.

About CreatorUp
CreatorUp (http://www.creatorup.com) is a global leader in digital media training, powering clients like Google, YouTube, L’Oreal, McCann Group, BBDO, and more. CreatorUp shares industry-leading knowledge to unlock the power of content for brands, creators, agencies and platforms.

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Alison Riley
VidCon
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