Pasadena, CA (PRWEB) June 07, 2017
Customer journey analysis is rapidly emerging in the market as a way of better understanding the broad range of interactions between a business and the audience of potential and existing customers. Journey path visualization can show how and when each customer interacts with multiple marketing channels such as advertising, social media and websites. This helps marketers to understand exactly how well each marketing channel is performing and how each method interacts with each other to drive conversions. Because it requires very complex processing on massive amounts of disparate data, it is typically a very expensive and time-consuming undertaking.
AuriQ's CJ Path is the first completely free and open source solution for customer journey analysis. It can be used to do the following:
- Data fusion
- Identity resolution
- Interactive journey path visualization
- Behavior based customer segmentation
- Clustering and look-alike behavioral analysis
As an open source software, it is completely customizable and can be integrated with most data sources, BI and visualization tools.
AuriQ's new product offering, CJ Path, is a completely free software application that is distributed under the GNU GPL v3 license and can currently be downloaded freely as a docker image from their website at http://www.auriq.org/.
About AuriQ Systems, Inc.
Since its inception in 1996, AuriQ has been creating high performance data analysis solutions to make our clients' data more visible, accessible and actionable.