FLARB Named AWE Auggie Award Winner at Augmented World Expo (AWE) 2017

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FLARB Recognized as Best Campaign at World’s Largest AR + VR Event

FLARB today announced its “Mixed Reality Easter Egg Hunt” has been named an AWE Auggie Award 2017 winner for Best Campaign at the 8th annual Augmented World Expo (AWE) 2017. Taking place June 1 at the Santa Clara Convention Center under the banner “Superpowers to Change the World,” this year’s AWE Auggie Awards ceremony celebrated companies and products deploying a full spectrum of AR & VR technologies designed to drive economic growth and shape the future of computing.

The Best Campaign winner, “Mixed Reality Easter Egg Hunt,” took participants on a whimsical journey through a real-life enchanted forest to find holographic Easter eggs using the mixed reality Microsoft HoloLens headset. Using real-world objects and settings in an unprecedented way, the “Mixed Reality Easter Egg Hunt” attracted thousands of attendees to the VRLA expo in Los Angeles.

“As game developers, we’re always looking for new and novel ways to use the incredible technology available to us,” said Ralph Barbagallo, lead developer of the project and founder of FLARB. “The “Mixed Reality Easter Egg Hunt” is this the first experience of its kind, and thanks to the AWE Auggie Awards, it will definitely not be the last!”

“This year’s crop of contestants was fierce, with every company submitting ingenious ideas and experiences worthy of recognition in this evolving industry,” said Ori Inbar, founder and executive producer of AWE. “AWE’s Auggie Awards gives the AR + VR community the kind of visibility and validation that can easily turn into the next ‘big thing’ for enterprise, businesses and consumers, and we thank all of our entrants, judges, sponsors and partners for supporting the 2017 contest.”

AWE is the world’s largest and longest running conference and expo dedicated to augmented reality (AR) and virtual reality (VR). Since 2010, the annual AWE Auggie Awards have promoted and recognized the industry’s most exciting augmented reality AR + VR technologies, exposing new companies, talented individuals and innovative experiences to venture capitalists, industry experts, senior level business practitioners and AR + VR thought leaders.

The 2017 AWE Auggie Awards contest was the most competitive in the event’s history, with more than 200 award submissions from a wide array of public and private companies of all sizes and industries, each vying to win an award across 10 different general categories and two best-in-show categories.

To view the 2017 Auggie Awards, visit: https://www.youtube.com/watch?v=Rp3t0944DuE

For more information about the 2017 Auggie Awards, judges and a complete list of winners and finalists, visit: http://www.augmentedworldexpo.com/page/1007706/auggie-awards

More about FLARB:

FLARB is a full service, award-winning developer of Mixed Reality, Augmented Reality and Virtual Reality experiences. FLARB’s projects range from self-published originals such as Forgesmith VR for Gear VR and Ether Wars on HoloLens to custom solutions for enterprise and entertainment clients. FLARB is a developer and publisher on all major MR, AR, and VR platforms including HoloLens, Gear VR, Oculus Rift, Vive, Daydream, Tango, PlayStation VR and smartphone AR for Apple, Android, and social media platforms.

For more information, please visit http://www.flarb.com.

More about Augmented World Expo:

AWE (Augmented World Expo) is the largest AR+VR conference and expo showcasing technologies which are augmenting our human capabilities, turning ordinary experiences into the extraordinary and empowering people to be better at anything they do in work and life: Superpowers to the People. AWE USA 2017 will feature over 300 speakers and 200 exhibitors leading the charge in augmented and virtual reality. Join over PTC attendees to explore over 100,000 square feet of cutting-edge demonstrations.

For more information, please visit http://www.augmentedworldexpo.com.

Please follow Augmented World Expo on twitter at @ARealityEvent and #AWE2017.

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Ralph Barbagallo
FLARB LLC
+1 (323) 863-5272
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since: 02/2009
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