OdinText Named a Global Top Five Most Innovative Market Research Company

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GRIT Industry Survey Ranks OdinText #1 Most Innovative Market Research Services Provider in North America and #4 Worldwide

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OdinText has made tremendous inroads very quickly…They're definitely one to watch.

The GreenBook Research Industry Trends (GRIT) Report has ranked OdinText as the number one most innovative research services provider in North America and the number four most innovative research company in the world. The data analytics software firm, which launched just two years ago, vaulted 32 points since its debut on the GRIT 50 last year, making it the fastest rising company on the list.

The GRIT Report ranks the top 50 most innovative research providers of more than 700 companies evaluated through a survey of nearly 3,000 research industry professionals within major corporations and at research agencies. Data for this 21st edition was collected in April 2017.

GreenBook Blog Editor-in-Chief and Publisher of the GRIT report Leonard Murphy noted OdinText not only stands out because it’s a start-up, but because it’s the only technology provider to rank in the top five companies.

“It’s very telling that a software-as-a-service provider made the GRIT Global Top Five. Demand for technology-enabled solutions based on established, applied research principles has never been greater, and OdinText is really a standout example,” said Murphy.

“OdinText has made tremendous inroads very quickly as an applied analytics platform created by researchers for researchers. They're definitely one to watch,” Murphy added.

“As a start-up, it’s a huge honor to be ranked alongside venerable research giants like Nielsen and Ipsos. We’ve come a long way in an incredibly short time, but to be ranked as the most innovative research provider in North America by members of the industry really raises the bar for us,” said OdinText Founder Tom H. C. Anderson.

“Consumers are generating oceans of data, passively and actively, and most of it is unstructured—Facebook posts, SMS texts, tweets, customer comments and email, discussion boards, restaurant and product reviews, etc.,” Anderson said. “The demand to harness these data is massive, and OdinText’s rising position in the GRIT 50 reflects that. Our users tell us they love the platform. They’re the ones who are making the magic happen.”

Anderson says the firm is already looking ahead to the next GRIT report, and he promised upcoming major updates to the OdinText SaaS platform will exceed heightened expectations.

“We’re excited to see how the industry responds to some of the powerful new features and capabilities we’re baking into OdinText. Stay tuned!” Anderson said.

For the complete GRIT Report, please visit https://www.greenbook.org/grit/

OdinText is a patented SaaS (software-as-a-service) platform for advanced analytics. Fortune 500 companies such as Disney and Shell Oil use OdinText to mine insights from complex, unstructured text and mixed data. The technology is available through the venture-backed Stamford, CT firm of the same name founded by Tom H. C. Anderson, a recognized authority and pioneer in the field of text analytics with more than two decades of experience in market research. OdinText has received numerous awards for innovation from industry associations such as ESOMAR, CASRO, the ARF and the American Marketing Association. For more information, visit http://www.odintext.com

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Tom H. C. Anderson
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